Digital Marketing Technology Specialist

1 week ago

New York, New York, United States The Center Full time
Job Title: Digital Marketing Technology Coordinator

At The Center, we are seeking a highly skilled Digital Marketing Technology Coordinator to join our Communications & Marketing team. This role will be responsible for optimizing and managing our digital marketing technology stack, ensuring all technology is updated, configured, and utilized in accordance with best practices and in alignment with our Communications and Marketing strategy.

Key Responsibilities:
  • Digital Marketing Implementation:
  • Implement end-to-end digital marketing tactics, including email marketing, social media campaigns, digital advertising, and content creation.
  • Maintain our editorial calendar and manage social media platforms.
  • Technological Skills and Platform Management:
  • Utilize GA4 to monitor, analyze, and report on website performance and marketing campaign effectiveness.
  • Manage WordPress for website updates, plugin updates, maintenance, and optimization, and to ensure implementation of SEO best practices.
  • Use Salesforce and Account Engagement (formerly Pardot) to facilitate email marketing, including the creation of newsletters, acquisition emails, and event emails.
  • Leverage social media analytics tools to measure and enhance social media engagement and performance.
  • Evaluate, select, and manage relationships with marketing technology vendors, ensuring optimal performance and alignment with our goals.
  • Content Creation and Design:
  • Create compelling digital content, including graphics, videos, and written materials, using Adobe Suite (Photoshop, Illustrator, InDesign), Canva, and platform-specific features, such as reels and stories.
  • Collaborate with our Communications and Marketing Manager to produce high-quality marketing collateral that aligns with our brand and visual identity.
  • Analytics and Optimization:
  • Utilize data to share insights related to areas for improvement, potential testing areas, and solutions.
  • Utilize data to identify trends and opportunities to be integrated into marketing campaigns.
  • Produce and update communications reporting and dashboards.
  • Conduct regular audits and establish protocols for marketing data management, including tagging, cleansing, and segmentation to ensure data integrity across platforms.
  • Continuously explore and implement new tools, technologies, and best practices in digital marketing, focusing on automation, personalization, and analytics.
  • Report on the performance of digital marketing campaigns, website traffic, and social media engagement to measure success and identify areas for improvement.
  • Ensure website updates and maintenance are performed regularly.
Requirements:
  • Technical Proficiency:
  • Expertise in Google Analytics/GA4, WordPress, SEO best practices, Salesforce, Pardot, and social media analytics.
  • Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and PowerPoint.
  • Marketing Skills:
  • Strong understanding of digital marketing concepts, analytics, and best practices.
  • Proven ability to create compelling content for various digital channels, including email, social media, and websites.
  • Experience with email marketing platforms and campaign management.
  • Writing and Communication:
  • Excellent written and oral communication skills, with a strong ability to create engaging and informative content.
  • Ability to collaborate effectively with diverse teams and stakeholders within a nonprofit setting.
  • Additional Requirements:
  • Bachelor's degree in marketing, communications, or a related field preferred; or equivalent work and educational experience.
  • Two (2) to four (4) years of professional experience in marketing technology or digital marketing.
  • Strong curiosity and a continuous improvement mindset, staying current with the latest trends and technologies in digital marketing.
  • Ability to work well under pressure, manage multiple tasks, and complete projects on time and within budget.
  • Collaborates with teammates and members of the broader Center community, leading with a problem-solving versus problem-spotting orientation.
  • Demonstrated ability to work with individuals of diverse races, identities, ethnicities, ages, gender identities, and sexual orientations in a social justice-driven environment.
  • Understanding of, and commitment to, undoing structural and institutional racism and bias and the spectrum of gender identity and bias. Consideration of the impacts and outcomes in decision-making processes and on underserved and historically oppressed communities.
  • Commitment to the mission of The Lesbian, Gay, Bisexual & Transgender Community Center.

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