Marketing Manager

4 days ago


Provo, Utah, United States Sawtooth Software Full time
About Us

Sawtooth Software is a leading provider of innovative software solutions for the marketing research industry. Our cutting-edge tools are designed to help organizations understand their customers better, and we are committed to advancing market research and fostering a collaborative, innovative, and supportive work environment.

Why Are We Hiring?

We are seeking a talented and experienced marketing professional to join our team as a Strategic Marketing Leader. This is a unique opportunity to bring your expertise and leadership to a well-established company that is poised for significant growth.

ResponsibilitiesStrategic Planning and Vision

Help develop and execute a comprehensive marketing strategy that aligns with Sawtooth Software's growth objectives and market positioning goals.

Lead the annual marketing planning process, setting strategic priorities and objectives to drive brand growth and market share.

Team Leadership and Development

Help build, lead, and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.

Identify skills gaps within the team and implement training programs to support professional growth and development.

Cross-Department Collaboration

Collaborate closely with product, sales, customer success, and other departments to ensure cohesive messaging and strategic alignment across all marketing initiatives.

Work closely with senior leadership, providing regular updates on marketing strategies, performance, and opportunities.

Campaign Development and Implementation

Oversee the creation, execution, and management of multi-channel marketing campaigns, ensuring they are strategically aligned and deliver measurable results.

Lead efforts to produce engaging content for social media, email campaigns, and other digital channels, maintaining brand consistency and integrity.

Brand Strategy and Positioning

Define and refine the company's brand strategy, ensuring consistent messaging across all touchpoints and enhancing Sawtooth Software's market presence.

Develop go-to-market strategies for new product launches and key initiatives, working closely with the product team to highlight unique selling points and benefits.

Budget Management and Resource Allocation

Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and achieve business objectives.

Analyze financial data and key performance indicators (KPIs) to optimize marketing spend and performance.

Event Marketing and Thought Leadership

Oversee the planning and execution of virtual and in-person events, such as webinars, trade shows, and industry conferences, to increase brand visibility and thought leadership.

Develop strategies to leverage events for lead generation, brand awareness, and customer engagement.

Performance Analysis and Optimization

Monitor and analyze the performance of all marketing campaigns, using data-driven insights to adjust strategies and improve outcomes.

Stay informed on industry trends, competitor activities, and emerging marketing technologies to ensure Sawtooth Software remains ahead of the curve.

Stakeholder Communication

Provide regular updates and insights to senior leadership on marketing performance, trends, and opportunities for growth.

Cultivate and maintain relationships with external partners, vendors, and industry influencers to enhance Sawtooth Software's market presence.


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