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Brand Marketing Lead

2 months ago


New York County New York, United States Ometria Full time
Brand Marketing Lead - Hybrid

About Us:

Ometria is a Customer Data and Experience Platform (CDXP) tailored for retail brands. Our innovative solution empowers brands to enhance revenue and operational efficiency by integrating robust Customer Data Platform (CDP) functionalities with cross-channel orchestration, execution, and advanced AI capabilities.

Our unique AI-driven product, ArchitectTM, analyzes your data, benchmarks against relevant retailers, assesses customer segments, and identifies strategies to accelerate growth.

Continuously uncover your most lucrative customer opportunities across all channels.


We are proud to partner with some of the fastest-growing retail brands globally.


Our team comprises over 120 dedicated professionals across Europe and North America, having secured $75 million in funding from top-tier venture capital firms worldwide.

Key Responsibilities:

- Develop a comprehensive set of initiatives to ensure the North American team achieves its opportunity and revenue objectives. This includes organizing events, trade shows, webinars, and other engagement activities.

- Create tailored marketing materials for the sales and partnerships teams to support potential clients and opportunities. This includes producing one-pagers, sales presentations, and any other resources necessary for influencing or securing deals.

- Generate outreach content for the sales and partnerships teams to aid in lead generation, focusing on messaging, positioning, and articulating value propositions.

- Produce North America-specific content to drive pipeline growth and influence deals, including thought leadership pieces, social media posts, landing pages, and competitive analysis.

Expected Outcomes:
- Generate targeted opportunity credits
- Influence a significant percentage of revenue goals

Required Competencies:
- Individual Contributor: Ability to produce high-quality content and take full ownership of marketing initiatives.


- Experienced: Minimum of 2 years in an outbound marketing role, with a proven track record of exceeding targets.


- Inquisitive: A strong interest in technology and the value it brings to retailers, with a proactive approach to industry knowledge.


- Driven: A self-motivated individual who consistently achieves success with minimal oversight.


- Excellent Communicator: Capable of engaging effectively with diverse internal and external stakeholders.


- Personable: Skilled in building rapport with prospects, making them feel comfortable and valued in all interactions.

Benefits:

- Unlimited paid time off
- Comprehensive health insurance
- Dental and vision coverage
- Mental health support

At Ometria, our people are at the heart of our business. We are committed to fostering an inclusive, respectful, and diverse workplace. We are an equal opportunity employer, and all applicants will be considered without regard to ethnicity, age, religion, sexual orientation, gender identity, family status, national origin, veteran status, neurodiversity, or disability.