Senior eCommerce Account Manager, Kroger Team

4 weeks ago

Dallas, Texas, United States INCPG Full time
Job Summary

The Senior eCommerce Account Manager will be responsible for leading the eCommerce commercial operations and eTailer engagement at Kroger and all its banners. This includes full ownership of the Customer eCommerce P&L, optimizing Go To Market (GTM) for eTailers, business planning, Terms & Conditions negotiation, and JBP engagement. The ideal candidate will be proficient with tools & technology to win in eCommerce, including search, navigation, ratings & reviews, and taxonomy. Additionally, they will drive eVisibility, understand and report on metrics & tracking, and lead the implementation of corrective actions with customers.

Key Responsibilities
  • Lead eCommerce commercial operations and eTailer engagement at Kroger and all its banners.
  • Own the Customer eCommerce P&L and optimize Go To Market (GTM) for eTailers.
  • Develop and implement business plans, negotiate Terms & Conditions, and engage in JBP activities.
  • Stay up-to-date with the latest tools & technology in the eCommerce space and drive eVisibility.
  • Understand and report on key metrics & tracking, and lead corrective actions with customers.

Requirements

Consumer Marketing
  • Proven record of marketing success, building brands, and growing market share through superior strategy, planning, and execution.
  • Exceptional analytical skills, with experience interpreting test results and drawing conclusions.
  • Strong business judgment and decision-making skills, with the ability to identify, prioritize, and articulate high-impact initiatives.

eCommerce & Digital Marketing
  • Direct responsibility for Customer Growth Strategy and Net Sales goals.
  • Experience in Digital Marketing, advertising, search, Consumer Relationship Management, and other related fields.
  • Strong understanding of digital fundamentals, including developing integrated communications strategies, websites, search, digital media, CRM/database marketing, social media, mobile marketing, measurement, and optimization.

Behavioral Competencies
  • Results Orientation: The successful candidate will drive improvement of results and deliver best-in-class business performance by breaking new ground in the way business is done to radically improve delivery.
  • Customer Orientation: The ideal candidate will utilize market knowledge and customer relationships to drive insight, understand customer needs, and use that knowledge to deepen customer relationships and build a positive customer experience.
  • Strategic Orientation: The Senior eCommerce Account Manager will define a strategic vision in shaping a high-impact digital strategy, linking it to clearly actionable initiatives while taking into account the impact on all parts of the business.
  • Collaborating & Influencing: The successful candidate will effectively engage stakeholders and drive alignment across multiple functions to achieve results, engage in joint decision-making, and resolve conflicts when necessary to balance short- and long-term benefits.

Requirements
  • TEAM PLAYER
  • 5+ years of Account Management experience
  • 3+ years of experience working in an eCommerce environment
  • Self-starter with an entrepreneurial spirit
  • Previous experience in a start-up environment is a plus
  • Ability and willingness to travel
  • High Energy (We provide coffee to help)
  • Go-Getter for Results
  • Intellectual curiosity
  • Must have received all prescribed doses of COVID-19 vaccine (2 for Moderna/Pfizer; 1 for J&J) and booster shots at the appropriate times prior to first day of work.

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