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Brand Engagement Specialist
2 months ago
At AZ HR Hub, we're seeking a highly skilled Brand Engagement Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive brand engagement strategy that drives business results.
Key Responsibilities:
- Collaborate with the marketing team to create and implement a brand content calendar that aligns with business objectives.
- Develop and maintain a strong brand voice and tone across all social media channels.
- Create engaging social media content that resonates with our target audience.
- Monitor and analyze social media metrics to inform content strategy and optimize engagement.
- Work closely with the design team to ensure visual consistency across all brand touchpoints.
- Develop and maintain relationships with key stakeholders to ensure brand alignment and messaging.
- Stay up-to-date with industry trends and best practices to ensure our brand remains competitive.
Requirements:
- 2-3 years of experience in social media marketing or a related field.
- Proven track record of increasing engagement on Facebook and Instagram.
- Experience with content creation, curation, and publishing.
- Strong understanding of social media analytics and metrics.
- Ability to work independently and as part of a team.
- Excellent communication and project management skills.
Preferred Qualifications:
- Experience in the health, wellness, or fitness industry.
- Basic graphic design and video editing skills.
- Comfort with being on camera and having a personal voice on social media.