Marketing Manager, Retention and Engagement

2 weeks ago


Albuquerque, New Mexico, United States MJK Connections LLC Full time
Job Overview

MJK Connections LLC is seeking a seasoned Marketing Manager, Retention and Engagement to spearhead customer retention strategies and drive business growth.

The ideal candidate will possess a strong analytical mindset, excellent communication skills, and the ability to develop and execute innovative marketing initiatives.

Key Responsibilities
  • Develop and implement comprehensive retention strategies leveraging email, SMS, and other channels to enhance customer engagement and loyalty.
  • Collaborate with cross-functional teams to understand customer needs and preferences, and design targeted marketing campaigns to meet those needs.
  • Design and execute email communications and landing pages in alignment with marketing, product, and design teams.
  • Analyze customer data and behavior to identify trends and opportunities for growth, and develop strategies to capitalize on those insights.
  • Drive learning and optimization of marketing funnels through experimentation, creative iteration, and A/B testing.
  • Pull data, analyze, and communicate results to inform marketing decisions and optimize campaign performance.
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • Proven track record of developing and executing innovative customer relationship marketing initiatives.
  • Strong analytical and quantitative skills, with experience working with CRM systems and data analysis tools.
  • Experience managing multiple projects and competing priorities in a fast-paced environment.
  • Ability to identify, analyze, and solve complex problems with attention to detail.


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