Marketing Data Analyst

3 weeks ago


Provo, Utah, United States Vail Resorts Full time
Job Overview

Vail Resorts is a leading destination resorts company that aims to deliver exceptional guest experiences. We operate renowned resorts globally and regional ski areas, connected through a single network.

We are seeking ambitious leaders, innovators, and creators who want to pursue their full potential in the field of marketing analytics.

About the Role
  • This role will lead and support measurement, reporting & insights across our marketing & digital channels – primarily Paid Media.
  • The successful candidate will partner with Paid Media teams on analytics support & leadership, including initial measurement planning, campaign tagging & taxonomy, dashboard builds, analysis & optimizations, and actionable insights.
  • This role will also support Web / Ecomm / App analysis, including ecomm funnel (conversion and drop-off), marketing channel attribution, landing pages, user journeys, and more.

Key Responsibilities:

  • Develop and implement data-driven marketing strategies to drive business growth.
  • Analyze large marketing datasets to provide actionable insights and recommendations.
  • Collaborate with cross-functional teams to integrate marketing data with guest analytics.
  • Design and develop dashboards and reports to visualize key performance indicators.

Requirements:

  • Bachelor's degree in Marketing, Business Analytics, or related field.
  • Minimum 2+ years of experience in marketing analytics (paid media / web / ecomm / app).
  • Strong quantitative and analytical skills with proven marketing success.
  • Proficiency with web & media analytics tools (Adobe, Google Analytics, etc.) and data visualization tools (Tableau, Power BI, etc.).
Compensation and Benefits

The estimated salary for this role is $84,300 - $112,456 per year, plus an annual bonus. The expected Total Compensation for this role includes excellent training and professional development, free passes for employees, employee discounted lift tickets for friends and family, and more.



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