Digital Marketing Specialist
1 day ago
Digital PPC Specialist Role at LegalMatch
**About the Role**
We are seeking a skilled Digital PPC Specialist to contribute to our marketing team. As a Digital PPC Specialist at LegalMatch, you will be responsible for managing and optimizing paid advertising campaigns across various platforms, including Google Ads, Bing Ads, and social media channels.
**Key Responsibilities**
* Develop and execute PPC strategies to drive traffic, increase conversions, and maximize ROI
* Conduct keyword research and optimize ad copy to improve campaign performance
* Monitor and analyze campaign data to identify areas for optimization and improvement
* Implement conversion tracking and utilize data to make data-driven decisions
* Collaborate with the marketing team to align PPC campaigns with overall marketing objectives
**Requirements**
To be successful in this role, you will need:
* Prior experience as a PPC Specialist or similar role
* Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.)
* Proficiency in managing and optimizing PPC campaigns
* Ability to conduct keyword research and optimize ad copy
* Analytical mindset and ability to interpret campaign data to drive results
* Excellent communication and collaboration skills
* Google Ads certification is a plus
* Bachelor's degree in Marketing, Advertising, or a related field
**What We Offer**
As a Digital PPC Specialist at LegalMatch, you will have the opportunity to work with a dynamic team and contribute to the success of our marketing efforts.
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