Digital Marketing Specialist

1 day ago


Las Vegas Nevada, United States LegalMatch Full time

Digital PPC Specialist Role at LegalMatch

**About the Role**

We are seeking a skilled Digital PPC Specialist to contribute to our marketing team. As a Digital PPC Specialist at LegalMatch, you will be responsible for managing and optimizing paid advertising campaigns across various platforms, including Google Ads, Bing Ads, and social media channels.

**Key Responsibilities**

* Develop and execute PPC strategies to drive traffic, increase conversions, and maximize ROI
* Conduct keyword research and optimize ad copy to improve campaign performance
* Monitor and analyze campaign data to identify areas for optimization and improvement
* Implement conversion tracking and utilize data to make data-driven decisions
* Collaborate with the marketing team to align PPC campaigns with overall marketing objectives

**Requirements**

To be successful in this role, you will need:

* Prior experience as a PPC Specialist or similar role
* Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.)
* Proficiency in managing and optimizing PPC campaigns
* Ability to conduct keyword research and optimize ad copy
* Analytical mindset and ability to interpret campaign data to drive results
* Excellent communication and collaboration skills
* Google Ads certification is a plus
* Bachelor's degree in Marketing, Advertising, or a related field

**What We Offer**

As a Digital PPC Specialist at LegalMatch, you will have the opportunity to work with a dynamic team and contribute to the success of our marketing efforts.



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