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Digital Marketing Specialist

2 months ago

Reno Nevada, United States LegalMatch Full time

Job Summary:

We are seeking a highly skilled Digital PPC Specialist to join our team at LegalMatch. As a Digital PPC Specialist, you will be responsible for managing and optimizing paid advertising campaigns across various platforms to drive traffic, increase conversions, and maximize ROI.

Key Responsibilities:

  • Create, manage, and optimize paid advertising campaigns across multiple platforms, including Google Ads, Bing Ads, and social media channels.
  • Conduct thorough keyword research and optimize ad copy to improve campaign performance.
  • Monitor and analyze campaign data to identify areas for optimization and improvement.
  • Implement conversion tracking and utilize data to make data-driven decisions.
  • Collaborate with the marketing team to align paid advertising campaigns with overall marketing objectives.
  • Stay up-to-date with industry trends and best practices in paid advertising.

Requirements:

  • Prior experience as a PPC Specialist or similar role.
  • Strong knowledge of paid advertising platforms (Google Ads, Bing Ads, etc.).
  • Proficiency in managing and optimizing paid advertising campaigns.
  • Ability to conduct keyword research and optimize ad copy.
  • Analytical mindset and ability to interpret campaign data to drive results.
  • Excellent communication and collaboration skills.
  • Google Ads certification is a plus.
  • Bachelor's degree in Marketing, Advertising, or a related field.