Marketing Transformation Lead Analyst
2 weeks ago
We are seeking a highly experienced Marketing Transformation Lead Analyst to join our team at Citigroup. As a key member of our Marketing Transformation and Delivery organization, you will play a critical role in driving our marketing operations, channel delivery, and marketing technology initiatives.
Key Responsibilities- Define the transformation strategy: Support in defining strategy, opportunity, and discovery efforts to identify target strategic initiatives while working with leadership to help define the longer-term organizational strategy for change.
- Mobilize and drive strategic initiatives: Scope, mobilize, and drive critical strategic transformation programs with an emphasis on end-to-end change.
- Value capture: Drive articulation of the value of transformation across the Marketing ecosystem and all change programs impacting priority capabilities.
- Measure and monitor the impact of change through both operational and financial metrics including improvements in speed to market, campaign agility, and operational risk.
- Risk & Control: Support the evolution of our process-based risk framework ensuring future state design simplifies & standardizes the way in which we operate.
- 5+ Years of experience in Financial Services, Marketing, and/or Digital
- 5+ Years in Marketing including strategy, operations, audience management, channel management, content, and/or MarTech
- Requires attention to detail and good communication skills
- Strong ability to problem solve and sense of ownership
- Demonstrated organizational skills and ability to manage multiple tasks under aggressive timelines
Citi offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
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