Marketing Director

4 weeks ago

San Antonio, Texas, United States SWBC Full time
Marketing Director Job Description

SWBC is seeking a talented Marketing Director to join our team. As a key leader on the marketing team, you will help define and execute strategies to advance the SWBC brand. Your responsibilities will include spearheading the planning, development, and execution of comprehensive marketing and advertising strategies, as well as crafting a compelling brand identity that strengthens awareness, increases brand value, and drives revenue growth.

Key Responsibilities:
  • Develop and execute innovative marketing strategies for various SWBC divisions to enhance brand awareness, accelerate lead generation, and optimize the customer experience to drive business growth and retention.
  • Help oversee digital and traditional marketing for SWBC brands, including researching current brand positioning, market trends, consumer behavior, and competitor activity, and developing a unique brand identity that will connect with customers.
  • Help oversee the creation of advertisements, promotional materials, websites, sales campaigns, and other marketing assets to ensure adherence/alignment with brand guidelines and messaging.
  • Plan and execute marketing initiatives, including campaigns, events, sponsorships, and corporate social responsibility programs that drive brand awareness and value.
  • Work collaboratively with all marketing functions to provide direction and guidance regarding brand strategy, guidelines, and messaging.
  • Support the company's communication strategy by developing and delivering compelling messages that inform, educate, and engage our employees and external stakeholders.
  • Serve as one of the primary liaisons with cross-functional teams, including sales, product development, and design, providing guidance and expertise in the development of successful marketing strategies that drive profitable revenue growth.
  • Develop and implement marketing strategies based on divisional and company goals, industry trends, and budget, and manage multiple projects of varying complexity for the full customer lifecycle.
  • Keep management apprised of media relationships relating to SWBC's participation in contractual advertising in trade and other news publications.
  • Manage and inspire a talented group of Marketing Managers by guiding, mentoring, and empowering them to achieve extraordinary results.
  • Ensure creation and management of program and project timelines, critical paths, and dependencies.
  • Provide transparent and accurate status and results reporting to Marketing and Division leaders. Communicate progress and status of ongoing campaigns, follow-up on insights and next steps upon campaign completion. Monitor performance metrics, analyze trends, and adjust strategies to stay ahead of the curve.
  • Provide leadership and mentorship to team members, ensuring that they have the necessary skills and knowledge to successfully complete their tasks. Foster a collaborative and results-driven culture within the team.
  • Conduct research and/or obtain self-led training by reading trade publications, online articles, and attending conferences or seminars to stay up-to-date on industry trends and gain additional marketing knowledge.
  • Collaborate closely with the appropriate team members within the department or across the company to execute projects and monitor and deliver reporting at set intervals.
Requirements:
  • Bachelor's degree in marketing, advertising, or a related field of study from an accredited four-year college or university required. Master's degree preferred.
  • Minimum of seven (7) years of marketing experience is required, including specialization and focus on brand management and marketing program management in the B2B space.
  • Minimum of three (3) years of supervisory experience.
  • Financial Services experience preferred.
  • Experience setting short- and long-term marketing strategies and campaign plans.
  • Ability to define and execute work processes to improve team and organization effectiveness and efficiency.
  • Track record of leading high-performing teams and achieving results in a fast-paced work environment.
  • Demonstrated expertise leading cross-functional, large-scale strategic marketing initiatives, working in a matrixed environment.
  • Excellent verbal, presentation, and written communication skills.
  • Proficient in Microsoft Office skills, including Outlook, Word, and Excel.
  • Excellent organizational and project management skills.
  • Able to travel locally or nationally by car or plane.
  • Able to sit for long periods of time performing sedentary activities.
  • Able to stand, stoop, and kneel to file for long periods of time.
  • Able to push, pull, and lift up to 20 lbs. of files, supplies, documents, or other related items.
What We Offer:
  • Competitive overall compensation package
  • Work/Life balance
  • Employee engagement activities and recognition awards
  • Years of Service awards
  • Career enhancement and growth opportunities
  • Leadership Academy and Mentor Program
  • Continuing education and career certifications
  • Variety of healthcare coverage options
  • Traditional and Roth 401(k) retirement plans
  • Lucrative Wellness Program

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