Customer Insight Analyst

4 weeks ago


Denver, Colorado, United States Xcel Energy Full time
Job Summary

Xcel Energy is seeking a skilled Customer Insight Analyst to coordinate primary marketing research initiatives and syndicated studies. The ideal candidate will work with internal and external resources to provide customer and market analysis that informs marketing, product development, and other internal stakeholders' decision-making.

Key Responsibilities
  • Collaborate with internal stakeholders to understand their business needs and define research project scope and objectives.
  • Identify and propose marketing research initiatives that inform business questions through exposure to customer, market, and competitive trends.
  • Work with external consultants to design research methodologies, sampling, survey instruments, analysis plans, and reporting.
  • Ensure research projects meet predetermined objectives, timing, and research constraints.
  • Partner with external vendors to ensure effective project outcomes and provide actionable results.
Requirements
  • Bachelor's degree in a related field or equivalent experience.
  • 2 years of experience in marketing research, including both quantitative and qualitative methods.
  • Proven written and verbal communication skills.
  • Approximately 10% travel preferred.
Preferred Qualifications
  • 1-2 years of experience in the utilities/energy industry.
  • Experience in brand and product advertising evaluations, DSM program evaluations, customer loyalty, Voice of the Customer/Customer Experience, or custom/adhoc marketing research topics.
  • Preferred MBA and 3+ years of experience in the utilities/energy industry.


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