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Marketing Strategist

2 months ago

New York, New York, United States Staffbase Full time

About Staffbase

In a rapidly evolving business landscape, we empower organizations to achieve greatness through innovative communication. Our mission is to help companies unlock the power of inspirational communication, driving engagement and inspiring hearts and minds. Our award-winning communications channels deliver experiences that drive success in the modern business world.

We're a global team with a presence in multiple locations, including New York, London, Berlin, and Dresden. Our diverse team of over 750 employees from 45+ nationalities works together to deliver exceptional results for our 2200+ customers. As a rapidly scaling company, we're committed to excellence and growth, with strong revenue growth and a loyal customer base.

Job Summary

We're seeking a highly skilled Marketing Strategist to play a critical role in shaping regional marketing programs for North America. As a key member of our team, you'll work closely with the Senior Manager, Integrated Marketing, to ensure seamless execution and peak efficiency. The ideal candidate will have experience with B2B SaaS integrated marketing best practices, process, and technology.

Key Responsibilities

  • Maintain and execute integrated marketing plans that align with marketing and sales objectives for key accounts in key industries.
  • Assess the fit of corporate marketing campaigns for accounts and collaborate with the wider marketing team to adapt and introduce them appropriately.
  • Drive engagement by creating a regular cadence of communications with prospect contacts.
  • Support the execution of owned and third-party events tailored to key accounts.
  • Stay up-to-date with market conditions and industry trends to inform tailored sales plays.
  • Partner with Sales Development to create best practice and multi-touch outreach sequences.
  • Partner with Sales Enablement to create playbooks to support follow-up and outreach for major owned events.
  • Curate and drive the Revenue Weekly Newsletter, ensuring pull-through of relevant information for Sales, Customer Success, and Strategic Advisory.
  • Maintain Highspot with relevant campaign information, ensuring regular upkeep and hygiene.
  • Regularly review reporting and dashboards to provide visibility into business performance and analytics.
  • Partner with Revenue Operations to improve reporting and processes and provide insights to the Marketing and Sales teams.

Requirements

  • Hands-on experience as an individual contributor to execute plans and adapt to new tasks as needed.
  • 3+ years B2B marketing experience in the technology sector and ability to thrive in a fast-paced work environment with limited direction.
  • Strong collaboration skills to interact with key stakeholders across various business groups.
  • Ability to assess and prioritize opportunities and 'signal from the noise' to drive success effectively.
  • Hands-on experience with reporting, analyzing, and optimizing outbound email sequences and top-of-funnel performance.
  • Preference for candidates with expertise using Hubspot, Gong, Salesforce, and HighSpot.
  • Excellent communication and presentation skills with the ability to build trusted relationships across various departments in a business.
  • Bachelor's degree in Marketing, Business, or a related field.

What We Offer

  • Competitive Compensation - attractive salary packages including an Employee Stock Option Plan.
  • Flexibility - flexible working time models and the option of hybrid work, supported by a yearly flex work allowance of $1608.
  • Growth Budget - all employees get a yearly budget for external training of $1100.
  • Wellbeing - 30 days PTO, 10 wellness days, and a 4-day work week every year in August.
  • Support - 401(k) plan with company match and health plans, including dental & vision.
  • Parents can get 12 weeks of paid parental leave.
  • Snacks - offices equipped with fruits, drinks, and snacks.
  • Team Building - regular team and office events, including the yearly Staffbase Camp.
  • Volunteer Day - one day off per year for supporting a social project, with a company donation.
  • Employee Referral Program - referral bonus paid for successful referrals.