Senior Social Media Manager

2 days ago


Rockville, Maryland, United States JOOLA Full time
Senior Social Media Manager/Social Lead

JOOLA is seeking a highly skilled Senior Social Media Manager/Social Lead to lead the strategic planning, execution, and management of our social media presence across platforms. The ideal candidate will have extensive experience in brand social media management, creative planning, and content production.

About JOOLA

JOOLA is a global leader in table tennis and pickleball equipment, apparel, and accessories. With a rich history dating back to 1952, we have established ourselves as a pioneer in the sports industry. Our team combines expertise with fresh perspectives to bring innovation to both sports.

Key Responsibilities

  • Develop and implement comprehensive social media strategies that align with our overall brand objectives.
  • Lead the creation, curation, and management of high-quality, engaging content across Instagram, TikTok, YouTube, and other relevant platforms.
  • Oversee the social media editorial strategy, ensuring a consistent and cohesive brand voice and tone.
  • Analyze social media performance metrics and provide actionable insights to optimize social media communications.
  • Collaborate with cross-functional teams to ensure integrated and effective social media campaigns.
  • Stay updated on social media trends, platform updates, and best practices to keep our brand at the forefront of social innovation.

Qualifications

  • 7-10+ years of experience in social media management, with a strong focus on brand strategy and content production.
  • Proven track record of growing and engaging social media audiences on Instagram, TikTok, YouTube, and other platforms.
  • Strong creative vision and experience in developing innovative social media content.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.


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