Strategic Marketing Professional
4 days ago
We are a long-term focused company dedicated to delivering innovative solutions to our industry. Our team is passionate about sharing our customer-focused brand and products with the world.
Job DescriptionThis multi-faceted role involves developing and implementing marketing strategies, analyzing data for improvement, and creating engaging content to expand our brand's impact. We are seeking a dynamic individual with diverse skills who is motivated by our mission and has problem-solving skills.
The successful candidate will have a 90-day growth plan developed and tracked with their manager, gain a base grasp of our primary product lines, know each team and their role in our customer's success, create and manage our content calendar, understand our buyer persona, know our competitive landscape for each product line, lead weekly marketing meetings, attend customer meetings with the sales team, and craft marketing materials consistent with our brand guidelines.
In the next 12 months, the candidate can expect to have a strong grasp of all our major product lines, develop go-to-market strategies for new products and features, create strategic marketing plans aligned with business goals, partner with the sales team, be the champion of 'Why Erdos Miller?' across our business, manage our brand voice for the entire customer journey, visit a customer rig site, lead quarterly marketing strategy meetings, and work on multiple projects prioritizing by deadline and importance.
Key Responsibilities:- Manage our website and track content performance through HubSpot
- Work with engineers to create blog content
- Release whitepapers through our marketing channels (LinkedIn, YouTube, Industry Events)
- Manage Google Ads campaigns for keywords we do not yet organically place
- Ensure product releases adhere to our marketing strategy by channel
- Work with contractors to ensure deadlines are met
- Positive Attitude
- 5+ Years of marketing experience for B2B, Energy industry preferred
- Technology fluency and ability to learn new platforms
- Excellent communication and interpersonal skills
- Handle sensitive information in a confidential manner
- Excellent time management skills
- Attention to detail and creative problem-solving skills
- Willingness to receive and implement critical feedback
- Respect for individuals' diverse experiences and ability to work effectively with people from various backgrounds
- $96,000 yearly salary
- Employee health benefits eligibility
- Matching 401k
- Option for dental and vision coverage
- Paid Time Off
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