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Marketing Communications Specialist

2 months ago

Minneapolis, Minnesota, United States Hennepin County Medical Center Full time
About the Role

We are seeking a highly skilled Marketing and Communications Associate to join our team at Hennepin County Medical Center. As a key member of our marketing and communications department, you will play a vital role in supporting the development and execution of marketing communications strategies and tactics.

Key Responsibilities
  • Support the marketing discipline in service line leadership teams in the marketing and communications department
  • Develop copy, graphics, video content, and Reels for social media posts and campaigns
  • Monitor campaigns' progress and results
  • Gather data to help inform and improve future campaigns
  • Partner with graphic designers to develop compelling and appropriate visuals
  • Report back to the team via presentations
  • Create, schedule, and post content on social media platforms, including Facebook, Instagram, X, and LinkedIn, and continuously monitor engagements and comments
  • Monitor and update content on
  • Help conduct market/marketing research
  • Plan, write, edit, proofread, and publish the internal e-newsletter
  • Write, create, and post content on the external blog and employee news site
  • Serve as a communications resource to departments, teams, and staff
  • Take photos and videos as needed for the department and social media content
  • Create, edit, copy edit, and publish marketing and communications materials. Ensure that messages are supportive of and consistent with department standards and marketing strategies
  • Respond to a broad range of requests for information from the public and other team members representing different levels of the organization
  • Support communications planning and execution for annual/evergreen topics
  • Partner with the Community Events Manager to provide support and the execution of community and hospital events and maintain inventories of materials and event items
  • Work successfully with communications technologies including mass email platforms, publishing software, digital signage, inventory management systems, and other technology required to support the department and disseminate information
  • Provide administrative support for the Marketing & Communications Department
Requirements
  • Four-year degree in a related field
  • OR Two-year degree in a related field with 2-3 years of related experience
  • OR An approved equivalent combination of education and experience

We offer a wealth of opportunities for individuals who want to make an impact in our patients' lives. We are dedicated to providing equal employment opportunities to both current and prospective employees. We are driven to connect talented individuals with life-changing career opportunities, enabling you to provide exceptional care without exception.

Please note that offers of employment from Hennepin Healthcare are conditional and contingent upon successful clearance of all background checks and pre-employment requirements.