Marketing Communications Specialist

2 weeks ago

San Antonio, Texas, United States Harlandale ISD Full time
Job Title: Social Media and Marketing Specialist


Job Summary:

This role is responsible for developing and implementing media and promotion strategies for district-wide operations. The ideal candidate will have a strong background in graphic design, social media, and marketing, with the ability to create engaging content and maintain a strong brand presence.

Key Responsibilities:
  • Design and prepare online and print graphics, publications, and presentations.
  • Consult with clients on project needs and present concepts with supporting brand and marketing rationale.
  • Maintain logos across the district and ensure branding strategy is implemented consistently.
  • Record and produce high-quality videos for web, social media, and special events.
  • Produce original digital artwork and graphic layouts for campus and district initiatives and events.
  • Take high-quality photos for various purposes, including special events, headshots, and promotional materials.
  • Maintain and edit websites for districts, departments, and campuses.
  • Maintain social media presence and monitor/respond to comments, promote engagement.
  • Logically organize archived files.
  • Develop creative campaign ideas.
  • Help plan and organize events, assist in areas of the event day-of.
  • Deliver goods to schools when needed, such as awards and recognitions.
  • Write and proofread copy.
  • Coordinate with in-house printing services and outside vendors for printing and distribution of publications and projects.
  • Maintain and enforce visual appearance and brand continuity in print and digital environments.
  • Maintain archive of all district digital assets.
  • Compile, maintain, and file all reports, records, and other documents as required.
  • Follow district safety protocols and emergency procedures.
  • Follow privacy procedures and protocols.
  • Represent the district in a positive manner.
Supervisory Responsibilities:

Supervise webmasters at campus levels and provide them with assistance when needed. Supervise the implementation of district, campus, and department logos across the district and ensure correct use.

Mental Demands/Physical Demands/Environmental Factors:

Standard office equipment, including computer, laptop, iPad, digital camera, prompter technology, lighting studio, video camera, tripod, and other recording devices. Prolonged sitting, occasional bending/stooping, pushing/pulling, and twisting. Repetitive hand motions, frequent keyboarding and use of mouse, occasional reaching. Occasional lifting and carrying. May work prolonged or irregular hours, occasional districtwide and statewide travel, occasional weekend and holiday hours. Work with frequent interruptions, ability to multitask, maintain emotional control under stress.

This document describes the general purpose and responsibilities assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.

The Harlandale Independent School District does not discriminate against any employee or applicant for employment because of race, color, religion, gender, national origin, age, disability, military status, genetic information, or on any other basis prohibited by law.

An Equal Opportunity Employer

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