SEO Analyst
4 weeks ago
We are seeking a highly skilled SEO Analyst to join our team at IPG Mediabrands. As an SEO Analyst, you will be responsible for helping our clients improve their visibility in organic search results.
Key Responsibilities:
- Research and recommend SEO tactics for our enterprise client roster
- Conduct research and testing of new tools, techniques, and ranking factors
- Compile reports with a solid understanding of Excel spreadsheet formulas
- Perform various SEO audits (content, competitive, technical, and CRO)
- Pull data from multiple platforms (e.g. Google Analytics, Adobe Analytics, Google trends, Google Search Console, BrightEdge, Searchmetrics, SEMRush, Botify, DeepCrawl, Ahrefs, etc.)
- Understand and evaluate website authority and link equity
- Create visual and semantic sitemaps
- Work efficiently through task lists and utilize project management tools (e.g., Asana)
- Support business development and account teams as needed in SEO sales and presentations (keyword research, SEO audits, etc.)
Requirements:
- Ample experience in SEO or digital marketing OR with website strategy and/or within an agency environment
- Expertise with Microsoft Office, especially Excel
- Excellent research and writing skills with an attention to detail
- Ability to multitask and handle other duties as assigned
- Ability to explain why and when certain search results appear for various queries
- Comprehension of content categorization, technical optimization, and link equity concepts
- Understanding of basic web development technologies including HTML and CSS
- Strong communication skills and the ability to explain SEO concepts in a concise manner
We offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
IPG Mediabrands is an equal employment opportunity employer and welcomes applications from diverse candidates.
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