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Lead Demand Generation Strategist

2 months ago

Oakland, California, United States Vivun Full time
Unlock Growth with Vivun's Director of Demand Generation Role

Vivun, the pioneer in Technical Sales solutions, is on a mission to help businesses harness AI for scaled technical expertise, better products, and streamlined operations. Our esteemed clients, including ADP, Coupa, Docusign, Elastic, Seismic, and Snowflake, have leveraged our innovative solutions to secure deals faster and reduce costs.

We are seeking a visionary Director of Demand Generation to spearhead cutting-edge initiatives driving customer engagement and nurturing our prospect database. As a high-impact leader, you'll refine operational processes, optimize our marketing automation system (Hubspot), and collaborate with content marketing and sales teams to create compelling marketing materials. By developing integrated programs, you'll boost engagement, manage campaign outcomes, and drive substantial pipeline contributions.

Key Responsibilities:
  • You will design and execute demand generation initiatives to foster prospective customer engagement and nurture our existing database of prospects and/or customers.
  • You are responsible for enhancing operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend.
  • You will improve the efficiency and effectiveness of our marketing automation system (Hubspot) to better nurture prospects and/or customers, drive engagement, and increase conversion rates to marketing qualified leads while improving the integrity of the overall database.
  • You will collaborate with the content marketing and sales teams to develop and promote marketing materials to drive awareness and interest.
  • You are responsible for developing integrated paid and organic programs that significantly increase engagement and overall pipeline (SEO, Content Marketing, Webinars, Events, etc.).
  • You will segment and leverage the marketing database for greater campaign efficiency, contact outreach, and effectiveness.
  • You will be responsible for analyzing campaign outcomes in detail, drawing insights, and presenting results clearly to facilitate sound decision-making and the next steps.
Campaign and Pipeline Ownership:
  • You will own the full-cycle demand generation motion for Vivun; align to 50% pipeline contribution target.
  • You will have ownership or at least influence over the entire go-to-market machine: emails, webinars, events, digital, more.
  • You will analyze and report on metrics and create reports in SFDC/Hubspot/Google Analytics showing results.
  • You will improve on campaign and event execution and delivery over time; constantly move the needle.
  • You are responsible for auditing, enhancing, and/or deprecating our current tech stack (Salesforce, Hubspot, Seismic, Gong).
  • You will be the 'secret weapon' for the SDR / SDR Leader through campaign and content enablement.
  • You will establish world-class relationships with the SDR Leader and Inbound SDRs.
What We're Looking For:
  • A seasoned professional with 4-6 years of experience designing and building CRM and marketing automation systems with high proficiency in Salesforce and Marketo.
  • Expertise in developing, executing, and measuring innovative and results-focused demand programs and campaigns.
  • The ability to work in cross-functional teams, balance multiple priorities, and be a self-starter in a high-paced environment.
  • A passion for working with sales teams and demonstrating marketing's contribution to qualified sales pipeline.
  • Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills.
  • Proven experience in managing the creation of marketing content.
  • Experience influencing and communicating product offers to customers, prospects, and sales professionals, accompanied by excellent written and oral communication skills.
  • Strong project management skills and experience with superb attention to detail.
  • Familiarity with popular marketing automation systems, particularly Hubspot.
  • An expert understanding of the enterprise demand generation playbook, accompanied by a desire to get creative and experiment with new ideas, tactics, and opportunities.
  • Experience in high-growth, fast-paced startup environments, preferably in generating demand for B2B enterprise products.
Your Future with Vivun:
  • A competitive salary range of $160,000 - $210,000 per year.
  • Full health benefits and stock options at a well-funded, pre-IPO company on a fast growth track.
  • Flexible work schedules and the opportunity to work from anywhere at a fully remote company.
  • Unlimited PTO with two weeks designated as 'quiet period' each year.
  • An experienced team who will fight beside you in the trenches to accomplish your goals.