Digital Advertising Specialist
4 weeks ago
Amazon is seeking a highly skilled and experienced Account Manager to join our team. As an Account Manager, you will be responsible for managing and delivering against complex advertiser goals and problems to drive revenue and achieve revenue targets.
You will nurture customer relationships and create revenue opportunities from the advertisers you own. You will dive deep into data to understand trends, communicate the "why" behind results, and make actionable recommendations to internal and external stakeholders.
This role is highly collaborative, working with Creative, Senior Sales, Product, and Retail partners to drive process improvement and foster collaboration.
The Account Manager's strategic digital expertise and influence is critical to unlocking greater value and impact for our advertisers.
Key Responsibilities- Become a knowledgeable partner and leader on Amazon Advertising solutions
- Deliver the highest level of sales and customer service to our clients
- Retain and grow revenue from existing advertisers
- Drive deals to closure in a new business environment
- Develop annual media strategies for growth based on overall advertiser goals and objectives
- Develop campaign strategies and audience engagement recommendations
- Evaluate success metrics and drive campaign performance using data
- Perform in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategy
- Educate advertisers on performance metrics, insights, and how to drive greater results
- Work cross-functionally with Senior Sales and other Amazon partners to drive incremental revenue and increase advertiser satisfaction
- 5+ years experience in digital advertising, product marketing, consulting, business development, and/or other customer facing roles
- 2+ years experience with digital media/marketing strategy, data analysis and data analytics & visualization
- Media planning & brand planning capabilities
- Success in optimizing products and services based on client needs
- Strong Proficiency in Microsoft Excel
- Demonstrated success working with cross-functional teams and building strong relationships internally and externally
- Bachelors' degree in Economics, Marketing, Advertising, Statistics, Engineering or Business; MBA is a plus
- 5+ years relevant experience in a client facing role including but not limited to digital marketing, analytics etc.
- Experience in Omni-channel marketing, display, over-the-top (OTT), or search marketing
- Adept at solving problems that span business and technology
- Influence process improvement that scales broadly; inventing and simplifying within existing processes
- Excellent organizational, relationship-building, and communication (written and verbal) skills Programmatic strategy and implementation experience
- Proven track record of delivering results (including revenue targets) and significantly contributing to advertiser revenue growth
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