Senior Director, Ecommerce Strategy

12 hours ago

New York, New York, United States Authentic Brands Group Full time
About Us

Authentic Brands Group is a unified platform that integrates M&A, brand strategy, creativity, and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio.

Job Summary

We are seeking a Senior Director, Ecommerce to lead the strategic direction and execution of merchandising efforts across multiple sites. This role will drive maximum sales and profitability through innovative merchandising strategies, advanced consumer insights, conversion rate optimization, and cross-functional collaboration.

Key Responsibilities
  • Drive the overall digital merchandising strategy to maximize sales and profitability.
  • Lead cross-functional teams to ensure seamless execution of merchandising strategies.
  • Elevate the digital shopping experience by refining navigation, onsite search, product photography, and PLP and PDP experiences.
  • Oversee the development of promotional strategies and collaborate with marketing and product teams to execute high-impact campaigns.
  • Own the digital merchandising calendar and ensure timely execution and alignment across all functions.
  • Utilize data analytics to track and report on key performance indicators and develop a test-and-learn framework to drive continuous improvements.
  • Lead and mentor a growing team of merchants, fostering a culture of high performance and accountability.
Requirements
  • 10+ years of digital merchandising and/or marketing experience, ideally in the retail industry.
  • Proven success in managing large catalogs and driving profitable growth.
  • Ability to balance short-term business needs with long-term strategy and make data-driven decisions.
  • Experience leading and scaling merchandising teams and managing complex, cross-functional projects.
  • Advanced knowledge of ecommerce platforms, PIM, DAM, and merchandising tools.
  • Strong business acumen and analytical skills with a test-and-learn mentality.
  • Excellent communication and stakeholder management skills.
What We Offer

Authentic Brands Group is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We offer a competitive salary range of $140,000 - $160,000 and a dynamic work environment that fosters innovation and growth.

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