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Ecommerce Director

1 month ago

New York, New York, United States On Location Inc. Full time
About Us:

On Location Inc. is a leading experience provider, delivering world-class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. With a strong presence in the industry, we offer unparalleled access for corporate clients and guests seeking immersive experiences at marquee events. Our company is the official service provider to over 150 iconic rights holders, including the IOC, NFL, NCAA, UFC, and PGA of America, as well as numerous musical artists and festivals. We also own and operate unique and exclusive experiences, transforming live events into lifelong memories. As a subsidiary of Endeavor, a global sports and entertainment company, we strive to bring people together through our love of sport, culture, and entertainment.

Position Overview:

The Sr. Director of E-commerce will play a pivotal role in leading and executing the e-commerce/direct-to-consumer strategy for the FIFA World Cup 26 project. This individual will be responsible for driving online revenue by understanding the profile and motivations of online buyers. Working closely with cross-functional teams, including Product, Marketing, Guest Services, and Technology, the Sr. Director will define appropriate products for the eCommerce channel, develop content and marketing plans that map products to audiences, and create an effective user experience.

Key Responsibilities:

Strategy and Planning:
  • Develop and execute a comprehensive e-commerce and direct-to-consumer strategy aligned with the overall objectives of the event.
  • Collaborate with key stakeholders to identify business opportunities, market trends, and competitive insights.
  • Conduct research to map target audiences with appropriate products.
Team Leadership:
  • Build and lead a high-performing e-commerce team, fostering a culture of innovation, collaboration, and excellence.
  • Provide guidance and support to team members to ensure successful implementation of strategic initiatives.
E-commerce Operations:
  • Oversee the end-to-end e-commerce strategy and plan, website management, product listings, inventory management, and order fulfillment.
  • Implement best practices for user experience, conversion optimization, and customer satisfaction.
Technology Integration:
  • Stay abreast of emerging technologies and implement solutions that enhance the e-commerce platform's functionality and performance.
  • Collaborate with the Technology teams to provide input and recommendations into the website and online user experience.
Marketing and Promotion:
  • Collaborate with the marketing team to create and execute effective digital marketing campaigns to drive traffic, increase conversion rates, and boost sales.
  • Develop and implement promotional strategies to capitalize on the unique aspects of the event.
Revenue Generation:
  • Set and achieve revenue targets through the sale of tickets and other e-commerce offerings.
  • Explore and develop partnerships with relevant brands and sponsors to maximize revenue opportunities.
Customer Experience:
  • Collaborate with the Guest Services team to enhance the overall customer experience, ensuring a user-friendly interface, personalized engagement, and timely customer support.
  • Implement data-driven approaches to analyze customer behavior and preferences, optimizing the platform accordingly.
Analytics and Reporting:
  • Establish key performance indicators (KPIs) and regularly analyze data to evaluate the success of e-commerce initiatives.
  • Generate reports and insights to inform strategic decisions and continuous improvement.
  • Conduct post-event analysis to evaluate the success of the ecommerce initiatives, identify areas for improvement, and gather insights for future events.
Qualifications:
  • Bachelor's degree in business, marketing, or a related field.
  • Proven experience in e-commerce leadership roles, preferably within the sports or entertainment industry.
  • Strong understanding of digital marketing, technology trends, and e-commerce best practices.
  • Exceptional leadership and team management skills.
  • Demonstrated ability to drive revenue growth and meet business targets.
  • Excellent communication and collaboration skills.
  • Flexibility to adapt to the dynamic and fast-paced nature of the Olympic environment.