Global Cybersecurity Marketing Strategist
6 days ago
About Team Cymru
">Team Cymru is a renowned leader in Internet signal intelligence, providing unparalleled global coverage and insights to safeguard businesses and missions worldwide. Our team is passionate about advancing Internet security and driving impactful solutions.
">Main Responsibilities:
">- ">
- Market intelligence: Develop expertise on our buyers, including their demographics, buying behaviors, and key criteria.">
- Understand the competitive landscape of Cyber Threat Intelligence and Attack Surface Management to position our products effectively.">
- Collaborate with product management and marketing communications to develop compelling product positioning and messaging that resonate with target buyer personas.">
- Research and document buyer processes, including information sources and decision-making factors.">
- Develop a comprehensive marketing plan for the products, including key activities and budgets to retain existing customers and acquire new ones.">
- Assess marketing program effectiveness and provide analytical metrics to support business decisions.">
- Plan product launches and releases, managing cross-functional implementation and stakeholder communication.">
- Act as the primary thought leader for Threat Feed and Attack Surface Management Commercial products, preparing materials and research for speaking engagements and written works.">
- Support sales teams by training them on problem-solving capabilities, developing internal tools and external collateral, and teaching effective usage.">
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