Demand Marketing Manager

4 weeks ago

Miami, United States goTRG Full time
About the Role

We are seeking an experienced Demand Marketing Manager to join our team at goTRG. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive awareness and adoption of our products across various digital platforms.

Key Responsibilities
  • Develop and execute marketing strategies that clearly communicate the features and benefits of our products to increase market penetration and customer engagement.
  • Create compelling, informative, and effective content across multiple channels, including social media, blogs, email campaigns, and digital ads.
  • Collaborate with product management and sales teams to craft messaging that aligns with customer needs and market trends.
  • Conduct market research to identify opportunities for product enhancements and new customer acquisition.
  • Manage digital marketing campaigns from conception to execution, measuring performance and optimizing for maximum ROI.
  • Provide insights into product positioning, key benefits, and target customer segments.
  • Lead cross-functional initiatives to ensure that all aspects of product launches are coherent and aligned with broader business goals.
  • Build out email campaign workflows for various ICP targets that educate them on our value proposition and help nurture them from prospect to customer.
  • Develop and implement SEO strategies to increase organic search visibility and drive traffic to our online channels.
  • Create and manage Recommerce marketplace campaigns to optimize product resale opportunities and increase revenue streams.
  • Plan and execute advertising placements and purchases across various digital platforms to ensure optimal exposure and engagement.
  • Coordinate product channel sales groups to streamline distribution and maximize sales across different platforms.
  • Generate and nurture B2B buyer leads through targeted campaigns and personalized outreach efforts.
Requirements
  • Bachelor's degree in marketing, Business, or a related field; master's degree preferred.
  • At least 3-5 years of experience in demand marketing, ideally within the SaaS, supply chain, or ReCommerce sectors.
  • Strong expertise in digital marketing, content creation, and campaign management.
  • Excellent written and verbal communication skills, with an ability to distill complex products into clear, persuasive messaging.
  • Demonstrated ability to use data-driven insights to refine marketing strategies.
  • Creative thinker with a results-oriented mindset and a strong attention to detail.
  • Experience with marketing tools and systems such as HubSpot.
Why Join goTRG?

Be part of a company that is leading innovation in reverse logistics, with significant opportunities for personal and professional growth.

Work in an environment that supports creativity and collaboration, where your contributions have a direct impact on the company's success and sustainability initiatives.

Enjoy a competitive salary and comprehensive benefits package.

Join a diverse and dynamic team that values hard work, fun, and a commitment to excellence.

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