Demand Generation Manager

2 months ago

Miami, United States AppleOne Full time
Job DescriptionJob DescriptionWe are looking for a results-driven and highly motivated Demand Generation Manager with extensive experience in digital marketing and a strong focus on data-driven performance. If you are passionate about leveraging multi-channel digital advertising to drive growth within a successful and growing brand, this role could be the perfect fit for you.

Key Responsibilities:

- Lead the creation and execution of a paid growth media strategy, working closely with the Director of eCommerce.
- Partner with the eCommerce team to optimize onsite features like product recommendations, upselling/cross-selling opportunities, and search functionalities.
- Work alongside the content manager and creative team to craft compelling messaging and creative assets that align with campaign objectives.
- Manage paid acquisition efforts across multiple digital channels, including social media, search, display, and video (Google, Amazon, Facebook, Instagram, Snapchat, TikTok, Pinterest, YouTube), with a focus on achieving sales and ROAS targets.
- Utilize a data-driven approach to enhance campaign efficiency, focusing on key metrics like CPL, CPA, and CAC while meeting growth targets.
- Ensure accurate measurement and attribution of campaigns to understand performance and the impact on customer growth.
- Stay updated on the latest trends, tactics, and tools in digital marketing to continuously improve our digital strategy.
- Track, monitor, and report on key performance indicators (CAC, LTV, etc.) and provide strategic recommendations based on performance insights.
- Collaborate with the CRM team to develop targeted audiences for new customer acquisition.

Qualifications:

- Bachelor’s Degree required.
- 4+ years of hands-on experience in paid media marketing and demand generation.
- Proven expertise in managing large-scale digital campaigns across platforms such as Google, Amazon, Facebook, Instagram, Snapchat, TikTok, Pinterest, and YouTube.
- Demonstrated success in managing acquisition budgets and driving significant company growth.
- Strong analytical skills with a focus on optimizing key performance indicators through continuous testing and improvement.
- Proficiency in tagging and tracking with tools like Google Analytics and Google Tag Manager.
- Excellent time management and organizational skills, with the ability to juggle multiple projects and meet deadlines.
- Strong interpersonal skills, with the ability to influence and interact effectively with senior management.
- Fluency in English is a must.

Benefits:

- Medical, vision, and dental insurance
- 401(k) plan
- Disability insurance

If you are ready to take your career to the next level by leading impactful digital marketing initiatives within an amazing and innovative company, we encourage you to apply

EEO/AA Employer/Vet/Disabled.

The Know Your Rights poster is available here:
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf

The pay transparency policy is available here:
https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf

For temporary assignments lasting 13 weeks or longer, the Company is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

#1549

Company DescriptionFounder and CEO, Janice Bryant Howroyd, is a North Carolina native who left her hometown in 1976 armed with $1500. Since then, she has dedicated her efforts to building an organization that is committed to keeping the humanity in Human Resources and Strategic, Inclusive Procurement.

Mrs. Howroyd’s commitment to excellence has grown ActOne Group to 33 countries, with over 17,000 clients and more than 2,800 employees. The largest woman-minority-owned workforce management company founded in the US, ActOne Group professionals bring expertise in delivering corporate HR initiatives to local and global markets.

Mrs. Howroyd was selected by former President Barack Obama to serve as a White House appointee and continues to serve under the current administration as an Ambassador of Energy. Mrs. Howroyd gives generously through funding and advocacy for STEM education, particularly for women and minorities.

Mrs. Howroyd leads her teams to build business success based on the ability to connect great companies with outstanding talent. Her passion for education, mentorship, and self-empowerment initiatives have earned her many professional and philanthropic recognitions. She is a sought–after speaker and media subject matter expert in her fields. Her book, The Art of Work: How to Make Work, Work for You, is available on Amazon.com.Company DescriptionFounder and CEO, Janice Bryant Howroyd, is a North Carolina native who left her hometown in 1976 armed with $1500. Since then, she has dedicated her efforts to building an organization that is committed to keeping the humanity in Human Resources and Strategic, Inclusive Procurement.\r
\r
Mrs. Howroyd’s commitment to excellence has grown ActOne Group to 33 countries, with over 17,000 clients and more than 2,800 employees. The largest woman-minority-owned workforce management company founded in the US, ActOne Group professionals bring expertise in delivering corporate HR initiatives to local and global markets.\r
\r
Mrs. Howroyd was selected by former President Barack Obama to serve as a White House appointee and continues to serve under the current administration as an Ambassador of Energy. Mrs. Howroyd gives generously through funding and advocacy for STEM education, particularly for women and minorities.\r
\r
Mrs. Howroyd leads her teams to build business success based on the ability to connect great companies with outstanding talent. Her passion for education, mentorship, and self-empowerment initiatives have earned her many professional and philanthropic recognitions. She is a sought–after speaker and media subject matter expert in her fields. Her book, The Art of Work: How to Make Work, Work for You, is available on Amazon.com.

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