Vice President of Brand and Marketing

2 weeks ago

San Antonio, Texas, United States Grassroots Carbon Full time
About Grassroots Carbon

Grassroots Carbon is a leading company in regenerative land management and soil carbon storage. We empower U.S. ranchers to implement regenerative practices on grasslands across the U.S., enhancing soil health and promoting biodiversity while combating climate change.

VP of Brand and Marketing Role

We are seeking a dynamic leader to elevate and scale our marketing organization. As the Vice President of Marketing, you will build and lead a team responsible for defining and executing all aspects of the marketing and branding strategy for Grassroots Carbon.

Key Responsibilities
  • Craft the Grassroots Carbon brand story and bring it to life through effective storytelling and marketing communications.
  • Oversee and develop marketing strategies that build awareness and affinity with our core audience, U.S. ranching partners committed to regenerative land management practices.
  • Lead and inspire the marketing team, setting the vision for the Grassroots Carbon brand and marketing organization.
  • Operate at the intersection of creative and strategic, working to invest resources against the most effective initiatives.
  • Build and manage marketing budget and forecasting, and oversee ongoing resource allocation.
  • Identify key metrics and quantify the effectiveness of marketing efforts.
Requirements
  • Leadership, drive, passion, and relentless optimism with 10+ years of experience in marketing, ideally within creative, brand, and/or product marketing, with 5+ years in a leadership role.
  • Track record for delivering successful marketing efforts that have increased brand visibility and driven business outcomes, while driving consistent creative and brand standards across all work.
  • Strong knowledge across all functional aspects of a marketing team, with particular experience around brand, including thought leadership marketing and content strategy.
  • Creative problem solver, self-motivated, and proactive.
  • Excellent leadership, organizational, and time management skills.
  • Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.
Benefits
  • Opportunity to earn equity and performance bonuses.
  • Health, dental, and vision insurance plans, including a flexible spending account option.
  • Open Paid Time Off Policy plus 9 paid holidays per year as listed in our Company Handbook.
  • Participation in our 401(k) savings plan.
  • Company-paid Life and AD&D coverage.
  • Educational materials and expenses to support continuing education opportunities.

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