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Director of Digital Engagement

1 week ago

Miami, Florida, United States Wealthy Recruiting Full time
The Opportunity

Wealthy Recruiting is a rapidly expanding fintech company that is changing the way traditional finance intersects with emerging technologies. We are seeking a highly experienced Director of Digital Engagement to join our team and help shape our digital marketing strategy.

Responsibilities:
  • Develop and execute a comprehensive digital marketing strategy that aligns with the company's growth objectives and market trends.
  • Build and manage a high-performing digital marketing team, fostering a collaborative and innovative environment where team members are empowered to take risks and drive results.
  • Oversee the development and execution of integrated digital marketing campaigns, including content marketing, digital advertising, SEO/SEM, email marketing, and social media.
  • Lead all public relations efforts, including media relations, partnerships with industry influencers and thought leaders, and crisis communications.
Requirements:
  • A minimum of 8 years of marketing experience, with at least 3 years in a senior leadership role within the fintech or technology sector.
  • Proven expertise in creating and executing multi-channel marketing strategies, including content marketing, digital advertising, SEO/SEM, email marketing, and social media.
  • Strong background in brand building, with the ability to craft compelling messaging that resonates with both B2B and B2C audiences.
  • Exceptional analytical skills, with the ability to analyze market trends and customer data to inform strategic decisions.