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Digital Experience Director

1 week ago

Miami, Florida, United States The Subway HR Team Full time

At The Subway HR Team, we are on a mission to deliver exceptional customer experiences that drive loyalty and retention.

The role of Director, CRM & Personalization is crucial in achieving this goal. As a key member of our team, you will be responsible for developing and executing comprehensive CRM strategies that enhance customer lifecycles, foster engagement, and drive revenue growth.

About the Role:

  • Develop a data-driven approach to customer segmentation, enabling personalized communication across digital channels.
  • Design and manage automated email and push journeys, including welcome series, post-purchase follow-ups, and win-back campaigns.
  • Partner with cross-functional teams to integrate CRM initiatives with broader business strategies, ensuring seamless customer experiences.
  • Analyze campaign effectiveness and report on key performance metrics, identifying growth opportunities and optimizing CRM contact strategies.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Business, MIS, or related field; MBA preferred.
  • 8+ years in CRM or lifecycle marketing, including 3+ years in a leadership role.
  • Proven track record in driving retention and engagement through effective CRM strategies, particularly in email and SMS.
  • Experience with Adobe email and push solutions (e.g., Adobe Campaign, Adobe Journey Optimizer, etc.), as well as workflow management tools (e.g. Asana, Adobe WorkFront, etc.)