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Director of Sales and Marketing

2 months ago


Rockland, Massachusetts, United States Primrose School of Rockland Full time
Job Description

We are seeking a highly motivated and experienced professional to join our team as a Director of Sales and Marketing at Primrose School of Rockland. This role will play a pivotal part in increasing awareness of our school, generating leads, and driving growth in school enrollment.

Key Responsibilities
  • Sales Strategy Development: Develop and implement effective sales strategies to achieve company sales goals and objectives.
  • Sales Management: Develop and implement effective strategies to achieve company sales goals and objectives. Develop effective sales processes to manage and monitor the sales funnel.
  • Lead Generation and Conversion: Implement lead-generation strategies to attract prospective students and families. Follow up on leads promptly, providing information about the school's programs, admissions process, and benefits.
  • Marketing Strategy Development: Create and implement comprehensive marketing strategies that align with business goals and drive brand positioning, lead generation, and customer engagement.
  • Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including digital marketing, social media, email marketing, content marketing, events, and traditional advertising.
  • Market Research & Analysis: Conduct market research to identify trends, competitive landscape, and customer insights. Use this data to refine marketing strategies and identify new opportunities.
  • Content Development: Oversee the creation of compelling marketing content, including website copy, blogs, brochures, social media posts, and email newsletters.
  • Partnerships & PR: Develop and manage relationships with external partners, vendors, and media outlets to enhance the school's marketing efforts and public relations.
  • Performance Tracking: Monitor and analyze the performance of marketing campaigns and sales reports, using metrics such as ROI, customer acquisition cost (CAC), and engagement rates to optimize future efforts.
Requirements
  • Education: Bachelor's degree in Marketing, Communications, Business, or related field (preferred).
  • Experience: Previous 5 plus years of experience in sales, marketing, or customer-facing roles.
  • Skills: Excellent communication, negotiation, and interpersonal skills. Proficiency in social media management and content creation. Strong organizational skills and attention to detail. Creative mindset with a passion for innovation and brand storytelling. Ability to work independently and as part of a team. Knowledge of the education industry or willingness to learn.
  • Availability: Availability to work flexible hours, including evenings and weekends, as needed.
Benefits
  • Competitive Pay: Excellent and competitive pay.
  • Classroom Supplies: Classroom supplies, including teacher snacks and lunch.
  • Expert Delivered Curriculum: Expert Delivered Curriculum.
  • Health and Other Benefits: Health and other benefits.
  • Bonus Based on Enrollments: Bonus based on enrollments.
  • Advancement Opportunities: Advancement opportunities as we build more schools.
  • Paid Time Off: Paid time off.
  • Professional Development Assistance: Professional Development Assistance.

We are an equal opportunity employer and welcome all applicants. Let's work together to build a brighter future for our students and community.