Digital Marketing Manager
6 days ago
The Digital Marketing Manager develops and executes strategies to meet customer needs in alignment with business objectives. This role requires collaboration with partners and stakeholders across the commercial organization to drive success.
Key Responsibilities- Develop and implement digital marketing plans that align with customer journeys.
- Analyze data to inform digital strategy and planning.
- Effectively reach and engage with customers in collaboration with sales.
- Work closely with content teams to ensure alignment in customer communications.
- Forecast impact, set KPIs, and measure campaign performance.
- Deliver insightful campaign reports to key stakeholders and make recommendations for optimizations.
- Partner with external agencies as needed for digital programs.
- Share knowledge and best practices as a thought leader.
- Support the continuous improvement of campaign processes, delivery, and measurement.
- Bachelor's degree in Marketing or related field.
- 6-8 years of global digital marketing experience, preferably in healthcare.
- Strong CRM and digital marketing acumen, with a proven track record of developing successful digital campaigns.
- Experience with Salesforce and Salesforce Marketing tools is highly desired.
- Understanding of email marketing, organic and paid search engine marketing, social media marketing, content marketing, and customer relationship management.
- Ability to work effectively in a regionally diverse team.
- Travel up to 20% depending on requirements.
Boston Scientific is a leader in medical science, committed to solving challenges that matter most. Our mission is to advance science for life, transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and communities.
We recognize the importance of diversity and inclusion in our workplace, and we strive to create a better, more rewarding environment for our employees. Boston Scientific is an equal opportunity employer, committed to providing a workplace free from discrimination and harassment.
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