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Product Manager, Automotive Innovation Lead

4 weeks ago

Lakewood, New Jersey, United States Race Winning Brands Full time
Job Summary

This role is responsible for leading the development of automotive engine internal components and collaborating with other product managers to support product development. The Product Manager, RWB Automotive Brands, will share responsibility for maintaining the brand's product portfolio, including new product pipelines and existing products. This position will work closely with Sales to create and meet the overall Business Plan for the brand. The scope of this role includes oversight of raw material requirements, costing, product prototyping, and all details related to these skills and capabilities.

Key Responsibilities
  • Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.
  • Conduct market research to create products that customers will want and assess current competitor offerings, seeking opportunities for differentiation.
  • Evaluate resource capacity and anticipate future needs to drive product innovation, and execute product improvement and productivity initiatives, in close collaboration with Engineering.
  • Foster a culture that ensures an entrepreneurial and disruptive approach to innovation.
  • Drive the execution of all product lifecycle processes from conception through release and obsolescence, including product research, market research, competitive analysis, planning, positioning, roadmap, development requirements, and product launch.
  • Review and adjust product trend/demand to generate appropriate inventory levels and product production schedules to maintain product availability.
  • Create annual and new product release forecasts.
  • Create and maintain all product data, including ERP data points, product features/attributes, product fitment, and general customer-facing data.
  • Coordinate new product releases with R&D, Sales, Marketing, and Operations (manufacturing and supply chain) and drive continuous improvement of the new product development process.
  • Work closely with the Supply Chain and Quality Teams to ensure new products are delivered on-time and to specification.
  • Ensure that all essential tasks and responsibilities for new formulations, product change requests, pilot production, and trial product production to support the pipeline, international businesses, and strategic accounts are done in accordance with internal requirements and in close collaboration with cross-functional colleagues.
  • Work with the Sales Team and customers to ensure understanding of the products and their benefits, providing training for internal team and external customers.
  • Conduct customer surveys and other outreach to collect customer feedback and make recommendations to improve product performance and customer experiences.
  • Define product marketing communication objectives and provide management with analysis and reports as needed.
Requirements
  • Lead the product development process for RWB Automotive brands as projects in the pipeline are executed.
  • Work alongside the product development team as they support the 3-year innovation pipelines.
  • Develop a 3-5-year product development innovation strategy, in collaboration and consultation with the Director of Product Management and other product managers.
  • 2+ years of product management experience.
  • Computer skills: ability to fully utilize MS Office programs such as Excel, Outlook, Word, PowerPoint, and previous software and web development experience.
  • Communication skills: excellent communication skills (both verbal and written) and ability to communicate with both management and non-management associates.
  • Other skills: technical knowledge of motorcycle products and accessories.
EEO Statement

Race Winning Brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws.