Digital Communications Specialist
4 weeks ago
Fort Worth Independent School District is seeking a highly skilled Communications and Web Coordinator to join our team. As a key member of our communications team, you will be responsible for developing and implementing communications strategies and campaigns to promote parent involvement and improve the district's online presence.
Key Responsibilities:- Develop and implement communications strategies and campaigns to promote parent involvement and improve the district's online presence.
- Assist in the overall maintenance of all aspects of the district's online presence, including website content and technical support.
- Work with a variety of schools and departments to ensure that websites are user-friendly and consistently up-to-date.
- Collaborate with creative, communication, and technical teams to effectively develop and implement marketing campaigns and engagement programs.
- Meet with management regularly to discuss current and future functionality.
- Collaborate with departments to create websites that inform audiences about various initiatives.
- Work with designers and content creators to develop content that is optimized for the websites and establish policies and procedures for managing content to ensure that it complies with district and technical requirements, as well as district branding standards.
- Stay up to date on latest technologies and make sure the site and its products are always mobile-friendly and multi-platform ready.
- Update content to reflect current SEO trends.
- Repair any broken links and fix any reported bugs.
- Lead discussions on ways to improve functionality and usability.
- Collaborate with communication teams to meet needs and improve efficiency.
- Maintain database of campus and department website administrators and provide training.
- Reply to user comments and queries in a timely fashion or triage to appropriate personnel.
- Share best practices and train others on how to best utilize the web as a communications tool.
- Bachelor's degree from an accredited university in graphic design, broadcast communications, public relations, marketing, hospitality, creative arts, or a related field.
- 5 years' experience in web design, content management, and maintenance, with emphasis in the use of content management systems or equivalent experience.
- Advanced knowledge of HTML and experience with content management systems (Finalsite, Blackboard, Sharepoint).
- Strategic thinking and problem-solving skills.
- Able to manage multiple websites.
- Working knowledge of Google Worskpace and Microsoft 365.
- Basic Adobe Photoshop, Acrobat and Premier skills.
- Excellent communicator, especially regarding abstract concepts.
- Must be able to multi-task and work under tight deadlines.
- Must understand web protocols and standards.
- Highly proficient in data gathering, analysis, and interpretation for digital content (including websites and new media) using a variety of analytical and assessment tools and making recommendations based on the data.
- Must have flexible mindset to manage competing priorities and work collaboratively with all teammates.
- Must have excellent people and communication skills and able to work with non-technical personnel to help them understand technical aspects.
- Travels to school district buildings and professional meetings as required.
- Tools/Equipment Used: Standard office equipment, including computer and peripherals.
- Posture: Prolonged sitting and standing; occasional stooping, squatting, kneeling, bending, pushing/pulling, and twisting.
- Motion: Frequent repetitive hand motions, including keyboarding and use of mouse; occasional reaching.
- Lifting: Occasional light lifting and carrying (less than 15 pounds).
- Environment: Works in an office setting; may require occasional irregular and/or prolonged hours.
- Attendance: Regular and punctual attendance at the worksite is required for this position.
- Mental Demands: Maintains emotional control under stress; works with frequent interruptions.
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