Digital Marketing Specialist

1 week ago


New York, New York, United States Direct Agents Full time

Company Overview

Direct Agents is a leading digital marketing agency seeking an experienced Paid Social Media Analyst to join our team. We are committed to delivering exceptional results for our clients and providing a dynamic work environment that fosters growth and innovation.

Job Description

We are looking for a highly skilled and motivated individual to manage biddable paid media campaigns across various channels, including social media, search, programmatic, and Amazon. As a Paid Social Media Analyst, you will be responsible for campaign planning, execution, and optimization to meet client objectives.

Key Responsibilities

  • Campaign Management: Manage paid social media (Facebook/Instagram, Snapchat, Twitter, Pinterest, TikTok) campaign performance across several client accounts.
  • Perform campaign analysis, testing, and optimizations to meet and exceed client KPI goals.
  • Help with content for client proposals and other expansion opportunities.
  • Attend meetings with media partners, represent Direct Agents at industry conferences, and look for new client growth opportunities.

Required Skills and Qualifications

To succeed in this role, you should have:

  • 2-4 years of experience in managing biddable paid media campaigns, preferably within an agency setting.
  • Bachelor's degree (BA/BS) in Finance, Statistics, Business, Marketing, Economics, or a related field.
  • Proficiency in at least one biddable channel (social, search, programmatic, or Amazon) with a genuine interest in expanding knowledge across various marketing channels.
  • Strong data analysis skills, including the ability to work with raw data and identify trends.
  • Excellent written and verbal communication skills.
  • Demonstrated entrepreneurial mindset, a strong work ethic, and a track record of taking initiative.

Benefits

As a member of our team, you can expect:

  • A competitive salary of $62,000 - $75,000, depending on experience.
  • Bi-annual bonus pay based on company and individual performance.


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