Strategic Marketing Leader for Healthcare Innovation

2 weeks ago

Burlingame, California, United States Color Genomics, Inc. Full time

Color Genomics, Inc. is a pioneering health technology company dedicated to making population-scale healthcare programs accessible, convenient, and cost-effective for everyone.

We collaborate with employers, labor unions, national health initiatives, governments, and public health institutions to provide the tools for preventive health and disease management, including cancer early detection, screening, and care management.

About the Role:Job Summary:
  • We are seeking an experienced Senior Vice President of Marketing to drive our go-to-market success, advancing our mission of changing cancer outcomes in the U.S.

The ideal candidate will be a hands-on leader native to the healthcare and benefits space, demonstrating a strategic, creative approach to B2B marketing.

Key Responsibilities:Marketing Leadership:
  • Develop and execute a comprehensive B2B marketing strategy aligned with company goals, focusing on brand awareness, demand generation, and pipeline growth.
  • Manage, coach, and lead the marketing team, keeping the bar high and encouraging full ownership and accountability.
  • Be a collaborative leader who communicates early and often across the company and understands our product, customers, and market deeply – and how to help our sales efforts directly.
  • Introduce new tools/models to our marketing team for efficiency (such as genAI).
  • Manage our marketing budget (spend, team investments, and tooling) tightly and efficiently. Develop clear performance goals and provide monthly visibility into performance, spend impact, and efficiency of marketing efforts.
Brand Awareness & Understanding:
  • Drive consistent and compelling brand messaging that clearly communicates our value proposition to large employers, health plans, and industry influencers.
  • Personally generate new narratives, positioning documents, and product and brand messaging and create differentiated, creative campaigns that address customer needs.
Demand Generation & Pipeline Growth:
  • Oversee the creation, execution, and optimization of multi-channel campaigns (email, digital, content, webinars, etc.) to generate leads that will help 3x+ our pipeline for 2025.
  • Evolve our strategy on events marketing – including third-party and Color-hosted events – create high-impact event experiences that feed stronger brand awareness and better lead generation from events investments.
Content, Product, & Partner Marketing:
  • Personally create a content strategy for the business and help lead and generate high-impact content (white papers, case studies, blogs, etc.) that reinforces thought leadership and educates prospects in our target markets.
  • Inform product marketing and sales enablement, laddering new products into updated sales materials and marketing campaigns.
  • Collaborate with the American Cancer Society, Color's core partner, to increase the visibility and impact of the partnership.
  • Establish other marketing partnerships that extend Color's brand to relevant audiences.
Our Ideal Candidate Will Have:
  • 15+ years of full-stack marketing and senior leadership experience, specifically in B2B marketing in the healthcare delivery and benefits space to employers and payers.
  • Experience personally developing and delivering brand and marketing strategies fully in-house in early-stage companies, and building successfully throughout the evolution to a later-stage company.
  • Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth in the healthcare benefits space.
  • Track record of effective demand generation that grows sales pipeline.
  • Highly analytical and able to create, measure, and improve on core marketing KPIs.
  • Proven success growing and mentoring high-impact, high-agency teams.
  • Agile leader who can effectively manage change in a fast-moving, evolving business.
What We Offer:
  • Estimated Salary: $180,000 - $220,000 per year, based on industry standards and qualifications.
  • Comprehensive medical, dental, vision, life, and disability benefits
  • 401k match
  • Monthly phone and wifi stipend for employees, annual ergonomic stipend
  • Generous vacation policy, paid holidays and company-wide recharge days
  • Equal paid parental leave for birthing and non-birthing parents
  • Free cancer screening and prevention resources for employees and their adult dependents

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