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Senior Account Executive, Public Relations Specialist
2 months ago
- Develop and execute comprehensive strategies that align with clients' goals and objectives, leveraging influencer marketing and public relations expertise to drive business outcomes.
- Identify, engage, and manage relationships with influencers to create authentic and impactful brand collaborations, ensuring alignment with brand messaging and goals.
- Build and maintain relationships with key media contacts, securing coverage in top-tier outlets and amplifying brand visibility.
- Oversee the creation of press releases, pitches, and other PR materials, ensuring they are compelling and aligned with brand messaging.
- Monitor, analyze, and report on the effectiveness of PR and influencer campaigns, providing actionable insights for continuous improvement.
- Work closely with internal teams, including creative, social media, and digital marketing, to ensure cohesive and integrated campaign execution.
- Provide strategic counsel and support in managing crisis communications and mitigating potential reputational risks.
- Minimum of 4-5 years of experience in influencer marketing and public relations, preferably within an agency setting.
- Bachelor's degree in public relations, Communications, Marketing, or a related field.
- Strong understanding of the media landscape and influencer marketing trends.
- Excellent communication and interpersonal skills.
- Proven ability to manage multiple clients and projects simultaneously.
- Creative thinker with strong problem-solving abilities.
- Proficiency in PR and social media management tools.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Competitive benefits package, including medical/dental/vision support, vacation/sick time/paid time off for important holidays, 401(k), Work Out Wednesdays, flexible working arrangements, and Summer Fridays.
