Public Relations Account Manager
1 week ago
**Role Overview**
We are seeking a highly skilled Account Executive to join our team at Insight Global. As an Account Executive, you will be responsible for developing and executing public relations programs for our financial and non-financial clients. This role will also involve earned media relations and day-to-day activities on key accounts.
**Key Responsibilities**
* Qualify new business prospects by determining if they match our company services and qualifications, outlining opportunities and benefits of pursuing relationships.
* Understand the value of PR to clients' businesses and how to achieve valuable results for them.
* Demonstrate expertise in clients' businesses and industries, and know their competitors.
* Pitch press releases and feature ideas to top-tier media, securing placement for clients.
* Support sales activities such as RFPs and proposal development, delivering presentations and materials for existing and new clients.
* Monitor press coverage daily, reporting results to the team and clients, and researching and maintaining editorial calendars and media lists.
* Develop key messages for C-suite executives.
**Client Relations**
* Establish an excellent working relationship with clients, continuously striving to improve the business relationship and overall level of service.
* Ensure clients' unique needs are understood, identifying improvements needed to enhance business relationships, increase revenue, and exceed clients' expectations.
* Perform quality review of services provided, reviewing trends and customer complaints to evaluate efficiency of workflow and current methods and procedures.
* Provide input and parameters to ensure customer surveys are effective and useful as required.
**Requirements**
* Bachelor's Degree with major coursework in business administration, marketing, or a related field.
* Minimum 3 years increasingly responsible experience in national, regional, or state sales, including extensive prospecting.
* Experience preferably in the Public Relations / Media / Social Monitoring industry.
* Excellent communication, sales acumen, and work ethic required.
* Previous experience with cold calling, meeting with clients, client management, and CRM platform experience (HubSpot, SalesForce, etc.).
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