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Senior Director, US Brand Lead
2 months ago
We are seeking an experienced marketing leader to join our team as Senior Director, US Brand Lead - Ophthalmology. This is an exciting opportunity to lead the commercialization of SYFOVRE (pegcetacoplan) and make a significant impact for patients and the company.
Key Responsibilities- Lead and manage a high-performing US marketing team to develop and implement strategic and tactical programs for SYFOVRE.
- Develop and execute a vision and plan for the commercialization of SYFOVRE in Geographic Atrophy, secondary to AMD in the US market.
- Cultivate collaboration and accountability across key cross-functional teams to deliver on all elements of the plan.
- Work closely with field team counterparts and gain insights for these teams.
- Breed a culture of patient-focus and physician-centricity throughout the organization.
- Think holistically about the business and closely monitor performance against key metrics.
- Effectively socialize brand strategy and core marketing activities across all levels of the organization.
- Develop professional relationships and contacts with physician experts and KOLs.
- Ensure that policies, procedures, and infrastructure for compliance, legal, and regulatory are in place to support US marketing execution.
- Drive efficient and thoughtful stewardship of marketing team budget.
- 8+ years of biotech/pharma experience, predominantly in marketing roles of increasing scope and responsibility.
- Ophthalmology-Retina experience preferred.
- Demonstrated knowledge and experience in a buy and bill environment is preferred.
- A great benefit package including health insurance, 401K, paid time off, long-term disability insurance, and life insurance.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.