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Senior Product Marketing Manager, Unit 42

2 weeks ago

Plano, Texas, United States Palo Alto Networks Full time

The Senior Product Marketing Manager, Unit 42 role at Palo Alto Networks involves leading the planning and execution of the product marketing strategy for our rapidly growing IR services business. This requires building bold, sharp positioning and driving GTM programs to grow the adoption rate of Unit 42 IR customers.

You'll partner with one of the industry's leading incident response, threat research, and managed services teams to up-level our reputation and success as an elite cybersecurity services provider. This will involve communicating clear and powerful messages that establish Unit 42 as the leading IR services provider.

Key Responsibilities:

  • Partner with our IR team to communicate clear and powerful messages
  • Build bold, sharp product marketing content focused on Incident Response for Unit 42
  • Track the IR market and competitive landscape in collaboration with product, marketing, and sales leadership
  • Launch campaigns & programs creating content for digital media, websites, and customer presentations
  • Lead analyst engagements and presentations to drive awareness and get outside-in perspective
  • Enable sales teams to understand the value proposition and key differentiators
  • Work closely with other Unit 42 teams to contribute annual research reports
  • Spearhead service launches planning messaging, positioning, collateral development, and drive the product launch