Senior Marketing Manager

1 week ago


Plano, Texas, United States Tipalti Full time

We seek a Senior Product Marketing Manager who will shape our product marketing strategy and drive success within our product portfolio. As part of our marketing team, you will report to the Director of Product Marketing and collaborate closely with product management to understand the product roadmap.

Tipalti is a leading fintech company, freeing finance professionals to lead by modernizing the entire payables operation. Our innovative approach has valued us at over $8.3 billion, making us one of the most valuable private fintech companies in the world.

At Tipalti, we foster a collaborative culture where employees are passionate about their work and committed to achieving success together. We offer competitive benefits, a flexible workplace, career coaching, and opportunities for growth and development.

As a Senior Product Marketing Manager, your responsibilities will include maintaining a deep understanding of target customer characteristics, collaborating with product management, and developing strategic GTM plans.

Messaging and Positioning
  • Utilize your expertise to create compelling narratives for our products and services, leveraging your understanding of our Buyer Persona's needs and competitive landscape.
  • Craft persuasive positioning and messaging frameworks that effectively communicate our unique value propositions and differentiate our offerings in the market.
  • Partner with Tipalti Marketing to determine optimal routes to market and leverage data for marketing optimization.
  • Become the subject matter expert for our product, developing and delivering sales enablement resources (e.g., sales decks, product overviews, demo videos, case studies) and training for GTM stakeholders.
  • Assist sales and partners in closing major deals.
Requirements
  • 8+ years of professional experience, including 2+ years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments.
  • Bachelor's degree or equivalent experience.
  • Exceptional verbal and written communication skills, with the ability to confidently present at webinars, conferences, and industry events.
  • Deep customer empathy to influence product and marketing efforts.
  • Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language.
  • Critical thinking skills and a curious mindset for business and market analysis.
  • Self-motivated and comfortable with a fast-paced work environment.


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