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Market Intelligence Consultant

2 months ago

Somerville, Tennessee, United States Cardinal Health Full time
Overview of Market Intelligence & Analytics at Cardinal Health

Marketing plays a crucial role in understanding customer demands, evaluating market dynamics, and analyzing competition to shape business strategies. The marketing team executes these strategies by developing, launching, and monitoring relevant products and services. Marketing Management oversees strategic direction and leadership within the marketing domain.

Key Qualifications
  • Bachelor's degree or equivalent experience in a relevant field is preferred.
  • 4-8 years of experience in marketing, finance, strategy, customer experience, business development, or data analytics is preferred.
  • Advanced skills in data analysis, primary and secondary research, and market intelligence are essential.
  • Proficiency in Microsoft Office tools, particularly Excel and PowerPoint.
  • Experience with tools such as Qualtrics, SQL, AlphaSense, or Alteryx is preferred.
  • Excellent communication abilities.
Expectations for This Role
  • A proactive approach to uncovering data-driven insights to address hypotheses from commercial teams.
  • Conduct independent research using market intelligence platforms, analyze intricate data from various systems, and perform surveys to derive valuable insights for the Edgepark business.
  • Perform competitor assessments and analyze market trends to formulate strategies that enhance revenue growth for marketing teams.
  • Assist the Edgepark marketing team by providing necessary datasets or insights to implement market strategies.
  • Innovate technical solutions for complex challenges, aligning with organizational objectives.
  • Demonstrate the capability to interpret complex data sources and distill them into actionable insights for Edgepark leadership.
  • Utilize comprehensive knowledge and understanding of concepts and technical skills to manage diverse tasks and projects.
  • Contribute to the establishment of policies and procedures.
  • Propose new practices, processes, metrics, or models.
  • Engage in complex projects of significant scope.
  • Work independently while receiving general guidance on new initiatives.
  • May mentor less experienced colleagues.
  • Establish standard tracking mechanisms for event and conversion tracking to evaluate the effectiveness of campaigns.
  • Collaborate closely with the digital and channel marketing teams to test, measure, analyze, and optimize content performance across channels, enhancing customer engagement and reducing acquisition costs.
  • Create consistent dashboards and develop models for data presentation, enabling the Edgepark marketing team to leverage data for actionable insights and optimize campaign performance.
Compensation and Benefits

Anticipated Salary Range: $78,500 - $130,035

Bonus Eligibility: No

Benefits: Cardinal Health provides a comprehensive array of benefits and programs to support employee health and well-being, including:
  • Medical, dental, and vision coverage.
  • Paid time off plan.
  • Health savings account (HSA).
  • 401k savings plan.
  • Access to wages before payday with myFlexPay.
  • Flexible spending accounts (FSAs).
  • Short- and long-term disability coverage.
  • Work-Life resources.
  • Paid parental leave.
  • Healthy lifestyle programs.
Cardinal Health is committed to fostering an inclusive workplace that values diverse perspectives and experiences. We celebrate our differences to create better solutions for our customers, ensuring that all employees can express their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer, providing equal consideration for employment regardless of race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, public assistance status, genetic status, or any other status protected by law.

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