Paid Media Manager

2 weeks ago


Cockeysville, Maryland, United States Sinclair Broadcast Group Full time
Job Title: Paid Media Manager

We are seeking a highly motivated and experienced Paid Media Manager to join our team at Sinclair Broadcast Group. As a Paid Media Manager, you will be responsible for overseeing the day-to-day operations of our paid media teams, providing strategic input and oversight across our paid media portfolio of accounts, and driving success.

Key Responsibilities:
  • Develop and implement paid media strategies to drive business growth and revenue
  • Manage and optimize paid media campaigns across multiple platforms, including Google Ads, Microsoft Ads, and social media
  • Collaborate with internal teams to ensure alignment and consistency across all marketing efforts
  • Provide guidance and recommendations to US-based and offshore search teams and assist in the execution of campaign launches, implement automated bid strategies, and general optimizations
  • Lead internal and external communication with partners and clients, ability to tell the right story with data
  • Create and refine processes to benefit the paid media department
  • Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc. to increase ROI
  • Continually update and align paid media strategies with new and emerging best practices to improve quality and efficiency
  • Coach and develop a team of search and social marketers, as well as balancing workload and staffing needs
Requirements:
  • 6+ years' experience building and optimizing paid campaigns in Google Ads, Microsoft Ads, YouTube, Facebook/ Meta Ads, and other paid platforms
  • Minimum 3+ years of people management experience leading a team
  • Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads, Facebook/ Meta pixel)
  • Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the industry
  • Strong ad copy writing skills for clients across multiple industries
  • Ability to analyze and interpret data to optimize marketing ROI and performance
  • Highly skilled in Microsoft (Excel, Word, PowerPoint), ability to create pivot tables, create daily spend trackers, and analyze large sets of data
  • Excellent communication and presentation skills to audiences and clients of varying levels
  • Strong organizational and project management skills
  • Ability to work independently and as part of a team
  • A proactive, solutions-orientated professional
Preferred Skills:
  • Google Ads Search Certification
  • Microsoft/ Bing Ads Search Certification
  • Experience with 3rd party management tools (SA360, Kenshoo/ Skai, Marin and others)

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace.

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.


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