Digital Copywriter

The Digital Copywriter:

Creates copy that -

• Meets business requirements and objectives
• Is useful and relevant to targeted digital audiences
• Is compliant, SEO optimized, reusable across digital properties, consistent in style and tone, and aligned with brand and marketing messaging
• Is aligned with design and in sync with related deliverables
• Assists with creation and maintenance of content standards, including library of common reusable content
• Works closely with other project team members, including other copywriters, content strategists, visual designers, interaction designers and business analysts
• Works collaboratively and cohesively across teams to gather information in a complex environment with multiple stakeholders and reviews
• Has the ability to receive feedback professionally and respond accordingly in a positive, productive and, as needed, proactive way that produces excellent digital content
• Possesses the ability and confidence to negotiate diplomatically to achieve the most effective digital content
• Collaborates with web content strategy experts to execute strategy into the content creation

Key competencies -
Process:
• Excellent fact-gathering and writing ability, with proven record of accuracy and adherence to style and grammar
• Experience writing digital content and knowledge of best practices
• Familiarity with software development processes (e.g., waterfall, agile)
• Knack for juggling several projects, managing time efficiently and prioritizing appropriately

Collaboration:
• Experience working with subject matter experts, content reviewers, editors, legal and compliance, and user experience teams
• Passion for sharing information and helping others be successful
• Focused on team success rather than individual success

Professionalism:
• Approachable, respectful, open, transparent and easy to work with – even in stressful situations
• Ability to be self-aware, receive feedback and continually improve
• Ability to produce clarity when confronted with unclear situations

Role Essentials:
• At least 3 years of digital content writing experience; mobile experience highly desired
• Bachelor's degree in English, Journalism, Communication, Marketing or similar field
• Proven expertise in grammar and style adherence
• Ability to be flexible in a dynamic environment where priorities and processes evolve
• Must be extremely well-organized, capable of handling multiple details simultaneously, and able to easily move between strategic and tactical work
• Familiarity with Search Engine Marketing and Optimization strategies
• Familiarity with content management systems
• Self-starter who takes initiative and ownership
• Excellent verbal, written and presentation skills
• Conversant and comfortable with principles of digital design, writing and editing
• Proficient with: Microsoft Office, SharePoint

Role Desirables:
Experience in insurance, wellness and/or healthcare and/or regulated industries