Digital Transformation Director

3 weeks ago

New York, New York, United States REFORM Alliance Full time

About the Role

The Director of Digital at REFORM Alliance will lead the organization's digital presence to advance its mission of transforming the criminal justice system. This role is crucial in building and engaging a strong online community, amplifying advocacy efforts, and driving impactful digital strategies that resonate with diverse audiences.

Key Responsibilities

  • Develop and execute a comprehensive digital strategy that supports legislative and advocacy initiatives.
  • Lead REFORM's social and digital content strategy with a focus on organic growth and engagement.
  • Build and foster a strong online community and evangelize a user-first culture.
  • Recruit, manage, and mentor a small team of strategists, producers, and freelancers.
  • Work with internal stakeholders to develop and evolve REFORM's brand voice and bring the brand to life online.
  • Establish metrics for success and target audience profiles to ensure strategic growth.
  • Use data, insights, and listening to track growth and identify risks/areas for improvement.
  • Build strategically aligned relationships with social partners and influencers to expand REFORM's reach and impact.
  • Advise REFORM senior staff and principals on their social media presence.
  • Be an educator and work across teams to make REFORM a digital-first organization.

Requirements

  • 7+ years of experience managing social and digital; agency experience a plus but 2+ years of in-house experience at a fast-paced and complex organization is required.
  • Must have direct experience working with social and digital platforms.
  • Experience managing social and digital for a mission-driven organization required.
  • Exceptional understanding of best practices, emerging trends within the current social media landscape, and a history of executing winning strategies.
  • Proven ability to build and manage a high-performing team.
  • Able and eager to execute and be hands-on as needed.
  • Highly organized with the ability to multi-task, prioritize, and meet competing deadlines.
  • Calm, measured, and able to deliver outstanding work under pressure.
  • Curious and ambitious brand thinker and storyteller.
  • Proactive, self-motivated, and detail-obsessed.
  • Comfortable with and even excited by ambiguity.
  • Excellent judgment, communication, and presentation skills.
  • Deep enthusiasm for learning, growing, and finding better ways to do things.
  • Plays well with others and influences through the power of ideas, not force.
  • Low ego, more invested in outcomes and team success than individual credit.
  • Passion for REFORM's mission and the role social/digital can play in achieving it.
  • Highly proficient with Microsoft Office, Google Suite, Mac OS, and Slack.

About REFORM Alliance

REFORM Alliance is committed to transforming probation and parole throughout the United States by changing laws, systems, and culture. The organization is working to replace America's criminal justice system with a restorative approach that is fair, accountable, and invested in rehabilitation.

Perks and Benefits

At REFORM Alliance, you'll engage in impactful, mission-driven work while enjoying comprehensive benefits, including medical, dental, vision, life, disability, and other ancillary options. We prioritize your well-being and mental health by providing Talkspace at no cost, along with a generous 4% employer match on retirement plans, fully vested from day one. We also offer 3 weeks of PTO and 11 paid holidays to ensure a healthy work-life balance.

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