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Marketing and Events Specialist

2 months ago

Washington, United States Sumo Logic Full time
Job Description

**Job Summary:**

We are seeking a highly motivated and experienced Marketing and Events Specialist to join our team at Sumo Logic. As a Marketing and Events Specialist, you will be responsible for delivering field marketing programs that acquire new customers and grow existing customers in the North American region.

Key Responsibilities:

  • Collaborate with sales and marketing teams to understand specific market priorities to execute customer and prospect-facing programs, contributing to pipeline creation and opportunity progression.
  • Manage events to deliver value for in-person experiences such as Sumo Logic's user events, partner events, workshops, and networking opportunities.
  • Manage promotion and outreach efforts pre/post event, including email, direct mail, ads, etc, ensuring communications are on brand and on message.
  • Work cross-functionally to ensure programs and events stay on task and within budget.
  • Track, measure, and communicate program goals and results.
  • Build event briefs, complete back-office forms and coordinate with design and content teams to ensure brand and messaging is aligned with campaigns objectives.
  • Research and present new field marketing programs, and execute from ideation to delivery under the direction of field marketing manager.

Requirements:

  • 3-5 years of marketing and events experience in a B2B SaaS environment.
  • Familiar with marketing applications such as Salesforce, Marketo, and 6Sense and G-suite, Slack, and other communications tools.
  • Flexibility to adjust to the dynamic nature of a growth company.
  • Strong problem-solving skills.
  • Strong interest in learning marketing automation tools including Marketo, Splash, 6Sense, Asana and Salesforce.

About Us:

Sumo Logic empowers the people who power modern, digital business. Sumo Logic enables customers to deliver reliable and secure cloud-native applications through its Sumo Logic SaaS Analytics Log Platform, which helps practitioners and developers ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures. Customers worldwide rely on Sumo Logic to get powerful real-time analytics and insights across observability and security solutions for their cloud-native applications.