Senior Digital Media Strategist

7 days ago


Westwood, Massachusetts, United States Citizens Full time
Job Title: Senior Digital Media Specialist

At Citizens, we are seeking a highly skilled Senior Digital Media Specialist to lead our digital media innovation and strategy efforts. As a key member of our marketing team, you will be responsible for driving digital media innovation and strategy forward, ensuring that our campaigns are executed efficiently and effectively.

Key Responsibilities:
  • Develop and execute digital media strategies that drive business results and exceed performance targets.
  • Manage multiple digital media campaigns across various channels, including SEM, Display, and Paid Social.
  • Collaborate with external agencies and internal teams to ensure campaign success and optimize performance.
  • Monitor and evaluate campaign results, providing data-driven insights to inform optimization and recommendations.
  • Support the development and training of the broader digital media team on digital media strategy and best practices.
Requirements:
  • 8+ years of experience in marketing and digital media, with a proven track record of leading successful paid media campaigns.
  • Exceptional ability to mitigate conflict and risk with internal and agency partners.
  • Strong partnership capabilities, with the ability to manage complex circumstances and challenges.
  • Comfortable with ambitious performance and revenue targets, and motivated by the opportunity to drive business growth.
  • Knowledge of digital marketing best practices, including SEM, Programmatic Display, Paid Social, and SEO.
What We Offer:

At Citizens, we offer a supportive and collaborative work environment, with access to training and tools to accelerate your career growth. We are committed to diversity, equity, and inclusion, and provide equal employment opportunities to all colleagues and applicants.



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