Senior Digital Media Strategist
3 weeks ago
Citizens Financial Group, Inc. is seeking a highly skilled Senior Digital Media Strategist to lead our digital media innovation and strategy efforts. As a key member of our marketing team, you will be responsible for developing and executing paid media campaigns across various channels, including SEM, Display, and Paid Social.
Key Responsibilities:- Develop and execute paid media campaigns across SEM, Display, and Paid Social channels.
- Manage multiple digital media campaigns simultaneously, ensuring they meet business expectations and align with overall marketing strategy.
- Monitor and analyze campaign performance, providing data-driven insights to inform optimization and recommendations.
- Collaborate with internal teams and external agencies to ensure seamless campaign execution and optimization.
- Stay up-to-date with industry trends, market developments, and Citizens' target audience preferences to drive innovative digital media strategies.
- 8+ years of experience in digital marketing, with a strong background in paid media campaigns.
- Proven ability to lead and manage complex digital media campaigns, ensuring successful execution and optimization.
- Excellent communication and partnership skills, with the ability to manage multiple stakeholders and conflicting priorities.
- Strong analytical and data-driven mindset, with experience working with analytics tools like Adobe Analytics and Tableau.
- Ability to work in a fast-paced environment, prioritizing tasks and meeting deadlines.
- Bachelor's degree in Marketing, Communications, or related field.
- Strong understanding of digital marketing best practices, including SEM, Programmatic Display, Paid Social, and SEO.
- Experience working in Agile environments and managing multiple campaigns simultaneously.
Citizens Financial Group, Inc. is an equal opportunity employer, committed to diversity, equity, and inclusion. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
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Senior Digital Media Strategist
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Westwood, Massachusetts, United States Citizens Full timeJob Title: Senior Digital Media SpecialistAt Citizens, we are seeking a highly skilled Senior Digital Media Specialist to lead our digital media innovation and strategy efforts. As a key member of our marketing team, you will be responsible for driving digital media innovation and strategy forward, ensuring that our campaigns are executed efficiently and...
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