Senior Digital Media Strategist

3 weeks ago


Westwood, Massachusetts, United States Citizens Financial Group, Inc. Full time
Job Title: Senior Digital Media Strategist

Citizens Financial Group, Inc. is seeking a highly skilled Senior Digital Media Strategist to lead our digital media innovation and strategy efforts. As a key member of our marketing team, you will be responsible for developing and executing paid media campaigns across various channels, including SEM, Display, and Paid Social.

Key Responsibilities:
  • Develop and execute paid media campaigns across SEM, Display, and Paid Social channels.
  • Manage multiple digital media campaigns simultaneously, ensuring they meet business expectations and align with overall marketing strategy.
  • Monitor and analyze campaign performance, providing data-driven insights to inform optimization and recommendations.
  • Collaborate with internal teams and external agencies to ensure seamless campaign execution and optimization.
  • Stay up-to-date with industry trends, market developments, and Citizens' target audience preferences to drive innovative digital media strategies.
Requirements:
  • 8+ years of experience in digital marketing, with a strong background in paid media campaigns.
  • Proven ability to lead and manage complex digital media campaigns, ensuring successful execution and optimization.
  • Excellent communication and partnership skills, with the ability to manage multiple stakeholders and conflicting priorities.
  • Strong analytical and data-driven mindset, with experience working with analytics tools like Adobe Analytics and Tableau.
  • Ability to work in a fast-paced environment, prioritizing tasks and meeting deadlines.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or related field.
  • Strong understanding of digital marketing best practices, including SEM, Programmatic Display, Paid Social, and SEO.
  • Experience working in Agile environments and managing multiple campaigns simultaneously.

Citizens Financial Group, Inc. is an equal opportunity employer, committed to diversity, equity, and inclusion. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.



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