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General Manager of Operations

2 months ago

Bay City, Michigan, United States United Bridge Partners Full time

Job Summary

United Bridge Partners is seeking a highly skilled and experienced General Manager of Operations to lead the operations of the Bay City toll bridges project. The successful candidate will be responsible for the end-to-end management of the asset, including demand and revenue generation, profitability acceleration, sales and marketing activities, and community outreach and relationship building.

Key Responsibilities

  • Manage all operational aspects of the project, including the rehabilitation and ongoing operation of the bridge.
  • Work closely with vendors to coordinate key aspects of operations and maintenance and back-office operations.
  • Coordinate with contractor and major subcontractor personnel to ensure safe rebuild, rehabilitation, and operation of the bridge and timely maintenance activities.
  • Communicate rehabilitation progress and provide regular and timely updates to the city, community members, and public.
  • Procure, oversee, and manage all key bridge vendors and key contracts.
  • Act as fiduciary to the project, United Bridge Partners, and their investors.
  • Report to UBPs Board; attend Board meetings as required.

Drive Demand and Revenue Generation and Sales and Marketing Initiatives

  • Take primary responsibility for coordinating marketing and advertising for the Bridge and working with UBP to drive demand, revenue, and overall profitability of the asset.
  • Work with UBPs Sales and Marketing Director to generate demand, optimize revenue, and accelerate the return on investment for the project.
  • Create data-driven customer profiles to understand who uses the bridge and relevant value propositions for each customer segment; develop deep trusted relationships with key customer groups.
  • Work with Account Manager and Sales and Marketing Director on direct outreach efforts to local businesses and key bridge user groups to drive demand; oversee, manage, and deliver:
    • Develop and profitably grow both commercial trucking and local employer customer accounts.
    • Establish a network of trucking companies, employers, and contacts to become partners with UBP projects across the country.

Manage Community and Political Relations

  • Develop relationships with community leaders and manage the projects public affairs process.
  • Build the projects brand: develop the project as a positive and supportive business in the community and be a steward of goodwill.
  • Be the face of the project and prove yourself as an active and enthusiastic member of the community.
  • Establish relationships with local and regional media to ensure the project awareness and value proposition/benefits to the public.
  • Establish relationships with local governments, County officials, and State officials in both Michigan and surrounding areas.
  • Pursue any legislative and statutory changes to facilitate the project operations (as required and in coordination with UBP).
  • Represent the project at local and state level community associations (e.g., Chambers of Commerce, Transportation Associations, etc.).
  • Establish a close working relationship with the local and state community organizations; for example, establishing the project within regional traffic camera network, traffic count studies, interstate and city trailblazer signage, navigation apps, etc.
  • Establish relationships with regional public safety officials, including police and fire departments.

Requirements

  • Local experience or ties in the project community.
  • Undergraduate degree in business, general management, marketing, or public relations.