Campaign Manager

3 hours ago


Lee's Summit, Missouri, United States GEHA Full time
Campaign Manager Job Description

GEHA is a nonprofit member association that provides medical and dental benefits to over two million federal employees and retirees, military retirees, and their families.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

GEHA's Mission:

To empower federal workers to be healthy and well.

As a Campaign Manager, you will be responsible for managing tactical go-to-market planning and execution for one or more of GEHA's medical and/or dental product lines.

You will work closely with cross-functional teams to develop insight-driven marketing and growth plans across direct mail, web, telephonic, digital/social, field-marketing, and other channels.

Key Responsibilities:

  • Operational owner of tactical plan across full calendar year for product line(s)
  • Collaborate with peers across organization from Product, Data and Analytics, Sales, and other functions
  • Develop and execute multi-channel marketing and growth plans
  • Work closely with Planning, Performance Marketing, and Sales team to develop insight-driven input briefs
  • Be the internal Subject Matter Expert on development, delivery, and deployment of all activations, initiatives, and programs supporting assigned product line(s)

Requirements:

  • Bachelor's degree in business, Marketing, or related field
  • 4+ years of market planning experience, including marketing, growth, go-to-market, and/or sales experience for a Health Payor or similar from an agency side
  • Health Payor experience required, with in-depth understanding of planning, go-to-market planning, and consumer behavior in Health Payor space
  • Strong business acumen and mastery of data/insights to develop segments, value proposition(s), and overall growth strategy
  • Purposeful with keen sense of urgency to deliver results

Preferred:

  • Master's degree
  • Work-at-home requirements: must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office

How we value you:

  • Competitive pay/salary ranges
  • Incentive plan
  • Health/Vision/Dental benefits effective day one
  • 401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution
  • Robust employee well-being program
  • Paid Time Off
  • Personal Community Enrichment Time
  • Company-provided Basic Life and AD&D
  • Company-provided Short-Term & Long-Term Disability
  • Tuition Assistance Program

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