Campaign Manager

GEHA (Government Employees Health Association, Inc.) is a nonprofit member association that provides medical and dental benefits to over two million federal employees and retirees, military retirees, and their families.

We celebrate diversity and are committed to creating an inclusive environment for all employees. Our mission is to empower federal workers to be healthy and well.

The Campaign Manager is responsible for managing tactical go-to-market planning and execution for one or more of GEHA's medical and/or dental product lines. This role will oversee the operational execution of cross-functional project teams through the annual planning cycle and execution of Open Season.

• Operational owner of tactical plan across full calendar year for product line(s), highly collaborative matrix team player with ability to engage peers across organization from Product, Data and Analytics, Sales, and other functions.
• Responsible for tactical calendar and execution across all communication channels, lead cross-functional team in creating and executing multi-channel marketing and growth and engagement plans across direct mail, web, telephonic, digital/social, field-marketing, and other channels, and mediums.
• Work closely with Planning, Performance Marketing, and Sales team to develop insight-driven input briefs (creative briefs, strategy briefs, media briefs to guide workstreams across internal teams and external vendor workstreams.
• Be the internal Subject Mater Expert on development, delivery, and deployment of all activations, initiatives, and programs supporting assigned product line(s).
• Collaborate closely with external agency partners and internal work teams to develop campaigns, campaign assets, and other go-to-market deliverables, including planning timeline and calendars.
• Run cross-functional planning meetings and workstreams, ensuring campaigns and initiatives are delivered on-time and within resources constraints.
• Expertise in planning segment-specific, micro-targeting, channel mix, and go-to-market strategy.

• Bachelor's degree in business, Marketing, or related field.
• 4+ years of market planning, including marketing, growth, go-to-market, and/or sales experience for a Health Payor or similar from an agency side.
• Health Payor experience required, in-depth and acute understanding of planning, go-to-market planning, and consumer behavior in Health Payor space, specifically direct response, to elicit and drive specific consumer outcomes to attract, retain, and engage members and prospects.
• Process-oriented professional, with the ability to thrive in ambiguous, fast-changing market and environment.
• Strong business acumen and mastery of data/insights to develop segments, value proposition(s), and overall growth strategy.
• Purposeful with keen sense of urgency to deliver results.
• Focus on outcomes and process – attention on delivering the right results, the right way.
• Strong written, verbal, and visual communication skills, across marketing and business areas, ability to establish rapport across all levels of an organization and stakeholders.

• Master's degree.

• Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.
• A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.
• Latency (ping) response time lower than 80 ms.
• Hotspots, satellite, and wireless internet service is NOT allowed for this role.
• A dedicated space lacking ongoing interruptions to protect member PHI/ HIPAA information.

• Competitive pay/salary ranges.
• Incentive plan.
• Health/Vision/Dental benefits effective day one.
• 401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution.
• Robust employee well-being program.
• Paid Time Off.
• Personal Community Enrichment Time.
• Company-provided Basic Life and AD&D.
• Company-provided Short-Term & Long-Term Disability.
• Tuition Assistance Program.

Please note that the salary information is a general guideline only. GEHA considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.

The annual base salary range for this position is $71,380 - $100,620 USD.

GEHA is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. GEHA will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their compensation or the compensation of another employee or applicant. We are committed to creating an inclusive environment for all employees. Our diversity drives innovation, deepens connections, and strengthens our organization.

GEHA is headquartered in Lee's Summit, Missouri, in the Kansas City area. We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles.

Please note: Due to recent fraudulent activity in the job market, if you receive correspondence from someone at GEHA, we recommend you review the following facts to help verify if someone is truly a GEHA employee before sharing any personal information.

• All email addresses of GEHA employees will end with our domain, @geha.com. Any other domain is not verified and is illegitimate. Please double-check the spelling as well.
• We will never extend a job offer without having at least one live video call.
• We will never ask you for or provide you with any money, personal, or banking information during the interview process or before signing an offer letter.

Please report any suspicious messages to fraud@geha.com so that we can help reduce this fraudulent activity.

GEHA (Government Employees Health Association, Inc.) is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees, military retirees, and their families. Offering one of the largest medical and dental benefit provider networks available to federal employees in the United States, GEHA empowers health and wellness by meeting its members where they are, when they need care. Among our core values is embracing diversity and inclusion, where we thrive by creating an environment in which each of our employees feels a sense of belonging, can engage their full potential, and focus on enriching our people, culture, and community.

Your FUTURE is here with us –COME GROW WITH GEHA

Benefits start on day one. Great 401(k) match. Tuition assistance programs. Professional development. Advancement opportunities.

For additional information, please visit GEHA Careers.