Digital Marketing Strategist

2 weeks ago


Cupertino, California, United States Apple Full time

About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at Apple. As an SEO Lead Specialist, you will be responsible for shaping the voice of Apple products in organic search to billions of people.

The position requires a hands-on, get-the-job-done attitude. You understand SEO standard methodologies and can conceive, research, plan, and deliver complex projects that drive the business forward. And you're great at forming relationships with key partners across the Apple organization.

Key Responsibilities:

  • Responsible for shaping the organic search strategy for Apple products and services across several of Apple's digital platforms, including but not limited to Apple's marketing site and online store.
  • Support a major website re-platforming project and ensure minimal impact on organic search performance.
  • Manage the organic search feature backlog and bring SEO technical projects from ideation to production with different developer teams at Apple.
  • Conduct thorough keyword research and competitive analysis to identify opportunities for growth and optimization.
  • Collaborate with cross-functional teams, including content, marketing, product, and engineering, to ensure SEO requirements are integrated into all digital efforts and product launches.
  • Monitor, analyze, and report on SEO performance and search trends, making data-driven decisions to optimize and improve campaign performance.
  • Be part of the working group that will develop a shared set of processes that will define cross-functional operational standards for future platforms.
  • Create and maintain relationships with key partners around Apple to advocate for SEO initiatives and secure necessary resources and support.

About You

To be successful in this role, you will need to have:

  • A minimum of 7 years of experience with SEO for a global brand or digital agency.
  • Solid experience managing complex and time-critical technical projects.
  • Experience with in-depth keyword and topic research.
  • In-depth knowledge of the latest SEO standard methodologies across all significant worldwide search engines.
  • Proficiency in SEO tools such as Google Search Console, seoClarity, Ahrefs, and Screaming Frog.

Salary Information

The base pay range for this role is between $143,900 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.



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